Google

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Google has announced that it is adding new features to Activity Cards. Activity Cards were introduced back in January 2019, with the …

Google says ‘work from home’ searches have soared

Google has advised site owners to use a new structured data markup related to ‘work from home’ after revealing that searches for …

Google delays mobile-first indexing to March 2021

Google announced on Wednesday that the rollout of mobile-first indexing for all sites in search has been delayed by six months to …

Google has advised SEOs to optimise for a variety of factors and consider taking different paths to get their desired outcome after …

More than a quarter of people click on the first organic result in Google search rankings, according to a new study published …

Google launches new feature for images in search

Google has launched a new feature for image search results that allows users to explore topics in greater detail and could potentially …

Google removes 25bn spam pages from search every day

Google says that it removed 25bn pages of spam from search results every single day last year as part of its continued …

What’s the best way to track Google’s Core Web Vitals?

Last week, Google revealed that it will soon begin using ‘page experience’ as a ranking signal in search and that its new …

Google is working on a new search ranking signal that incorporates the recently introduced Core Web Vitals as part of its plans …

How to respond to the May 2020 Google core update

Google rolled out the second major algorithm update of the year earlier this month, and inevitably there have been big winners and …

Google starts rolling out May 2020 core algorithm update

Google started rolling out the second major algorithm update of the year on Monday as it continues its “mission” to deliver relevant …

What’s the best way to use internal linking?

Google has warned against trying to “game the algorithm” when using internal linking as it will always take into account what’s best …

Google said that search and ad revenue fell to $24.502bn during Q1 2020, but the company’s overall revenues beat expectations despite it …

Can you convert more leads with Google Remarketing Ads?

Converting hot prospects into paying customers can be tricky, but with just one handy new tool in your advertising arsenal, Google Remarketing …

Google launches identity verification for advertisers

Advertisers using Google Ads will soon need to verify their identity as part of a new system that aims to increase “transparency, …

UK legal case may force Google to reveal search algorithm details

Google may have to reveal specific details about its search algorithm after it was accused of anti-competitive practices in a long-running case …

How to get to use content to boost your Google rankings

Google is on a mission to provide “relevant and reliable” information to users every time a search query is entered. If your …

Google recommends “awesome” content and organic promotion for SEO success

Brands need to create and publish “awesome” content and then promote it in some way to improve the chances of better organic …

Google rolled out an update on Wednesday (22nd January) to prevent webpages from being duplicated on the first page of SERPs after …

Google’s core algorithm update for January delivered “incredible increases” for niche content and had an impact across almost every category, according to …

Google has confirmed that structured data has no impact on search engine rankings and is merely a way to make pages appear …

Google’s January core update is big, and nearly complete

Most of the January core update from Google, which began its rollout this Monday (13th January) at midday, has been completed, the …

Google’s Danny Sullivan announced via Twitter this Monday morning that the search colossus was rolling out a new core update. Essentially, this …

Business ratings and reviews giant Yelp has intensified its efforts to crack down on fake business reviews by targeting phoney ‘review rings’. …

Google’s John Mueller says that headings are a “bit overrated” in terms of SEO and that their primary purpose is to “frame” …

User-generated content (UGC) can boost brand affiliation and deliver audience insights, but spam and excessive amounts of UGC can have a detrimental …

How Google rates the Expertise, Authority and Trust (E-A-T) of a website is more important for hubs where information is “critical for …

Google may have traditional search locked down, but it currently lags behind Apple and Microsoft in the virtual assistant market, according to …

Google’s crackdown on fake news has helped it to hit a new milestone of serving up 11m fact-checked articles every single day. …

Google will now more accurately report Indexed Pages in Search Console following the rollout of an update earlier this week (15th December). …

Google is helping marketers to discover top trending product searches with the launch of a new website called ‘Shopping 100’. On Friday, …

Google is now revolutionising search results worldwide with its BERT technology after confirming on Tuesday that the advanced algorithm is live globally …

The way that search results are structured may be helping webpages listed lower on the first page of rankings to get views …

Google is now using an AI-based system called neural matching to improve the quality of local search results and confirmed on Tuesday …

Google continues to be the dominant force in search ad spending in the US, according to a new report published by eMarketer. …

Search engine optimisation is a difficult process to master, and Google has warned against following what bigger sites are doing without thinking …

Customer feedback can help to shape and inform your content marketing campaigns, but how exactly do you go about collecting information on …

Google says that recent core algorithm updates are a more likely cause of website traffic declines rather than the new BERT technology …

Google hailed a big leap in search tech earlier this month after rolling out something called BERT, an algorithm designed to improve …

Google rules the roost in search, but a new study by rival engine DuckDuckGo claims that more people would use alternative options …

Mobile search was a primary growth driver for Google in Q3 as its advertising revenues increased 17% to $33.9bn and click volume …

Google is set to usher in a new age for search engine algorithms after launching a new neural networking-based technology called BERT, …

Google says that status codes are the first port of call for content crawling as the number provides a quick and clear …

Businesses will soon be able to use two innovative ways in order to reach their Google Ads target demographics within Google Search. …

Spiderman, Clown and Witch feature in the top ten trending keywords for Halloween clothing, according to Google, which has released its annual …

A recent survey by Episerver found that B2B decision-makers are desperate to improve digital experiences to engage with clients and customers. The …

There has been a 350% spike in search interest for ‘near me’ and ‘local’ queries in the US compared to a decade …

Google appears to be preparing for the release of its new Stadia gaming platform after testing a new-look search results page for …

Google’s latest broad core algorithm update did not cause as much upheaval in search engine rankings as the previous change in …

Google released its latest broad core algorithm update late on Tuesday (24th September) after giving webmasters a heads-up via a tweet and …

Google is now breaking down the ‘key moments’ in videos with a visual timeline as it continues its efforts to help users …

Google’s search algorithm is ever changing, so it makes sense to seek out a few alternative traffic sources for your content. Target …

Authoritative news content will remain “highly visible” in Google for a longer period after the search giant tweaked its algorithm to add …

Google’s John Mueller says that broad core algorithm updates do not aim to penalise webpages and instead merely push content that is …

Google will let Search Console users mix the old with the new when it launches its updated version of the service in …

Retailer advertisers are set to spend $15.65bn on search next year, according to a new report by eMarketer, which found that paid …

Android users will be able to select a search engine of their own choosing when setting up a new smartphone from next …

Google has updated its guidance for Core Algorithm Updates by adding four key question areas that brands should focus on to ensure …

  Target low-performing pages Google Analytics will list your best- performing web pages in terms of traffic volume, but it is also …

Google has just added a “JavaScript SEO basics” page to its Search developer’s guide. This covers useful general descriptions of how Google …

DuckDuckGo continues to grow in popularity as a privacy-focused alternative to the likes of Google after recently celebrating a milestone 40 million …

Google may be ready to make content even more shareable in search results after SEO experts spotted new icons in SERPs that …

Google says that it recently tweaked its search algorithm to ensure that only relevant and authoritative content is surfaced during trending events …

Google began rolling out its June 2019 core algorithm update last week, but the changes have not been well received by two …

Google is giving search results a summer makeover with a new look featuring web page branding and favicons as it continues efforts …

The planning, creative and distribution phases of content marketing take up a significant portion of your time and resources, so you don’t …

Blockquotes can help to make content more relevant and add value when done tactfully, according to Google’s own search expert John …

Google says that it has fixed a “technical issue” that resulted in webmasters and SEOs seeing their content removed from the …

Google released a major core algorithm update last Wednesday, but a new report published by marketing data company Sistrix suggests that …

Google has started displaying featured snippets in a search that displays content from a range of publishers in one simple and …

Google says that syndicated content is more than likely to outrank the original source material and that it is an inherent …

Visual content on Google offers “massive potential” for SEO-centric marketing campaigns and is often overlooked as a viable method for driving …

Google continues to dominate organic search and was responsible for 96% of all visits on mobile during the fourth quarter of …

Great content is the best method for showcasing expertise and credibility rather than technical ranking factors, according to Google’s search expert …

Google’s Senior Webmaster Trends Analyst John Mueller has urged webmasters to create great content rather than focusing on technically well-optimised sites …

Google has denied suggestions that organic search results and paid ads are difficult to differentiate from each other after a survey found …

Google has made a subtle change to how certain content is surfaced in search engine results pages. Featured snippets now allow users …

Google’s mobile-first index has reached a new milestone as it now powers more than half of all Google’s search results just nine …

Google has launched a new-look search results page design for the desktop that makes the search bar central to the experience whether …

Google is testing a new back-to-back ad format called “Pods” that will play out before a video begins after revealing that clips …

Google may be about to shake up search again with a new comment feature that will enable users to leave written feedback …

Google remains the organic search king and it’s not even a contest, according to the latest Digital Marketing Report, which shows that …

Content marketing is more powerful when it works in tandem with SEO. Whether you are producing eye-catching infographics or editorial copy, the …

Google’s John Mueller says that improving content is one of the two best methods for boosting a webpage’s performance in search engine …

Google appears to be testing a new method for tracking metrics in search, thus making it easier for webmasters and publishers to …

Google says that it rolled out a “smaller” algorithm update late last week after webmasters noticed significant spikes and drops in traffic. …

Digital ad spend has been on the up for some time now, but it has just hit a new milestone in the …

Holiday season is now just a couple of months away, and Google is preparing for the busy period with a new shoppable …

Google has launched a new “ad strength” indicator to help brands to determine the effectiveness of content in real time. The new …

Google Analytics is making it easier for brands to get in-depth cross-device reports and access remarketing capabilities with the launch of a …