Google has announced that it is adding new features to Activity Cards. Activity Cards were introduced back in January 2019, with the …
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Google has advised site owners to use a new structured data markup related to ‘work from home’ after revealing that searches for …
Google announced on Wednesday that the rollout of mobile-first indexing for all sites in search has been delayed by six months to …
Google has advised SEOs to optimise for a variety of factors and consider taking different paths to get their desired outcome after …
More than a quarter of people click on the first organic result in Google search rankings, according to a new study published …
Google has launched a new feature for image search results that allows users to explore topics in greater detail and could potentially …
Google says that it removed 25bn pages of spam from search results every single day last year as part of its continued …
Last week, Google revealed that it will soon begin using ‘page experience’ as a ranking signal in search and that its new …
Google is working on a new search ranking signal that incorporates the recently introduced Core Web Vitals as part of its plans …
Google rolled out the second major algorithm update of the year earlier this month, and inevitably there have been big winners and …
Google started rolling out the second major algorithm update of the year on Monday as it continues its “mission” to deliver relevant …
Google has warned against trying to “game the algorithm” when using internal linking as it will always take into account what’s best …
Google said that search and ad revenue fell to $24.502bn during Q1 2020, but the company’s overall revenues beat expectations despite it …
Converting hot prospects into paying customers can be tricky, but with just one handy new tool in your advertising arsenal, Google Remarketing …
Advertisers using Google Ads will soon need to verify their identity as part of a new system that aims to increase “transparency, …
Google may have to reveal specific details about its search algorithm after it was accused of anti-competitive practices in a long-running case …
Google is on a mission to provide “relevant and reliable” information to users every time a search query is entered. If your …
Brands need to create and publish “awesome” content and then promote it in some way to improve the chances of better organic …
Google rolled out an update on Wednesday (22nd January) to prevent webpages from being duplicated on the first page of SERPs after …
Google’s core algorithm update for January delivered “incredible increases” for niche content and had an impact across almost every category, according to …
Google has confirmed that structured data has no impact on search engine rankings and is merely a way to make pages appear …
Most of the January core update from Google, which began its rollout this Monday (13th January) at midday, has been completed, the …
Google’s Danny Sullivan announced via Twitter this Monday morning that the search colossus was rolling out a new core update. Essentially, this …
Business ratings and reviews giant Yelp has intensified its efforts to crack down on fake business reviews by targeting phoney ‘review rings’. …
Google’s John Mueller says that headings are a “bit overrated” in terms of SEO and that their primary purpose is to “frame” …
User-generated content (UGC) can boost brand affiliation and deliver audience insights, but spam and excessive amounts of UGC can have a detrimental …
How Google rates the Expertise, Authority and Trust (E-A-T) of a website is more important for hubs where information is “critical for …
Google may have traditional search locked down, but it currently lags behind Apple and Microsoft in the virtual assistant market, according to …
Google’s crackdown on fake news has helped it to hit a new milestone of serving up 11m fact-checked articles every single day. …
Google will now more accurately report Indexed Pages in Search Console following the rollout of an update earlier this week (15th December). …
Google is helping marketers to discover top trending product searches with the launch of a new website called ‘Shopping 100’. On Friday, …
Google is now revolutionising search results worldwide with its BERT technology after confirming on Tuesday that the advanced algorithm is live globally …
The way that search results are structured may be helping webpages listed lower on the first page of rankings to get views …
Google is now using an AI-based system called neural matching to improve the quality of local search results and confirmed on Tuesday …
Google continues to be the dominant force in search ad spending in the US, according to a new report published by eMarketer. …
Search engine optimisation is a difficult process to master, and Google has warned against following what bigger sites are doing without thinking …
Customer feedback can help to shape and inform your content marketing campaigns, but how exactly do you go about collecting information on …
Google says that recent core algorithm updates are a more likely cause of website traffic declines rather than the new BERT technology …
Google hailed a big leap in search tech earlier this month after rolling out something called BERT, an algorithm designed to improve …
Google rules the roost in search, but a new study by rival engine DuckDuckGo claims that more people would use alternative options …
Mobile search was a primary growth driver for Google in Q3 as its advertising revenues increased 17% to $33.9bn and click volume …
Google is set to usher in a new age for search engine algorithms after launching a new neural networking-based technology called BERT, …
Google says that status codes are the first port of call for content crawling as the number provides a quick and clear …
Businesses will soon be able to use two innovative ways in order to reach their Google Ads target demographics within Google Search. …
Spiderman, Clown and Witch feature in the top ten trending keywords for Halloween clothing, according to Google, which has released its annual …
A recent survey by Episerver found that B2B decision-makers are desperate to improve digital experiences to engage with clients and customers. The …
There has been a 350% spike in search interest for ‘near me’ and ‘local’ queries in the US compared to a decade …
Google appears to be preparing for the release of its new Stadia gaming platform after testing a new-look search results page for …
Google’s latest broad core algorithm update did not cause as much upheaval in search engine rankings as the previous change in …
Google released its latest broad core algorithm update late on Tuesday (24th September) after giving webmasters a heads-up via a tweet and …
Google is now breaking down the ‘key moments’ in videos with a visual timeline as it continues its efforts to help users …
Google’s search algorithm is ever changing, so it makes sense to seek out a few alternative traffic sources for your content. Target …
Authoritative news content will remain “highly visible” in Google for a longer period after the search giant tweaked its algorithm to add …
Google’s John Mueller says that broad core algorithm updates do not aim to penalise webpages and instead merely push content that is …
Google will let Search Console users mix the old with the new when it launches its updated version of the service in …
Retailer advertisers are set to spend $15.65bn on search next year, according to a new report by eMarketer, which found that paid …
Android users will be able to select a search engine of their own choosing when setting up a new smartphone from next …
Google has updated its guidance for Core Algorithm Updates by adding four key question areas that brands should focus on to ensure …
Target low-performing pages Google Analytics will list your best- performing web pages in terms of traffic volume, but it is also …
Google has just added a “JavaScript SEO basics” page to its Search developer’s guide. This covers useful general descriptions of how Google …
DuckDuckGo continues to grow in popularity as a privacy-focused alternative to the likes of Google after recently celebrating a milestone 40 million …
Google may be ready to make content even more shareable in search results after SEO experts spotted new icons in SERPs that …
Google says that it recently tweaked its search algorithm to ensure that only relevant and authoritative content is surfaced during trending events …
Google began rolling out its June 2019 core algorithm update last week, but the changes have not been well received by two …
Google is giving search results a summer makeover with a new look featuring web page branding and favicons as it continues efforts …
The planning, creative and distribution phases of content marketing take up a significant portion of your time and resources, so you don’t …
Blockquotes can help to make content more relevant and add value when done tactfully, according to Google’s own search expert John …
Google says that it has fixed a “technical issue” that resulted in webmasters and SEOs seeing their content removed from the …
Google released a major core algorithm update last Wednesday, but a new report published by marketing data company Sistrix suggests that …
Google has started displaying featured snippets in a search that displays content from a range of publishers in one simple and …
Google says that syndicated content is more than likely to outrank the original source material and that it is an inherent …
Visual content on Google offers “massive potential” for SEO-centric marketing campaigns and is often overlooked as a viable method for driving …
Google continues to dominate organic search and was responsible for 96% of all visits on mobile during the fourth quarter of …
Great content is the best method for showcasing expertise and credibility rather than technical ranking factors, according to Google’s search expert …
Google’s Senior Webmaster Trends Analyst John Mueller has urged webmasters to create great content rather than focusing on technically well-optimised sites …
Google has denied suggestions that organic search results and paid ads are difficult to differentiate from each other after a survey found …
Google has made a subtle change to how certain content is surfaced in search engine results pages. Featured snippets now allow users …
Google’s mobile-first index has reached a new milestone as it now powers more than half of all Google’s search results just nine …
Google has launched a new-look search results page design for the desktop that makes the search bar central to the experience whether …
Google is testing a new back-to-back ad format called “Pods” that will play out before a video begins after revealing that clips …
Google may be about to shake up search again with a new comment feature that will enable users to leave written feedback …
Google remains the organic search king and it’s not even a contest, according to the latest Digital Marketing Report, which shows that …
Content marketing is more powerful when it works in tandem with SEO. Whether you are producing eye-catching infographics or editorial copy, the …
Google’s John Mueller says that improving content is one of the two best methods for boosting a webpage’s performance in search engine …
Google appears to be testing a new method for tracking metrics in search, thus making it easier for webmasters and publishers to …
Google says that it rolled out a “smaller” algorithm update late last week after webmasters noticed significant spikes and drops in traffic. …
Digital ad spend has been on the up for some time now, but it has just hit a new milestone in the …
Holiday season is now just a couple of months away, and Google is preparing for the busy period with a new shoppable …
Google has launched a new “ad strength” indicator to help brands to determine the effectiveness of content in real time. The new …
Google Analytics is making it easier for brands to get in-depth cross-device reports and access remarketing capabilities with the launch of a …
