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Facebook Messenger’s newly released ads feature has made it easier than ever to reach potential customers. Yet striking the right tone and …

Digital content marketing is evolving. Businesses must ensure that content campaigns and strategies keep abreast of change, so they remain at the …

Facebook rolled out two new tools including Dynamic Creative to help brands optimise their content marketing campaigns in the run up to …

A quarter of consumers are more likely to buy a product or service from a brand if it publishes ad content and …

Brands should be wary of the recent “pivot to video” trend and remember the benefits of publishing premium, text-based news and articles, …

Facebook is making it easier for marketers to engage with offline audiences after rolling out new features on Thursday. Brands will now …

Prime Minister Theresa May has called on tech giants to do more in the fight to combat the rise of extremist content …

Written articles are the most engaging form of content for social media users, according to a new comprehensive study regarding the most …

YouTube became the latest digital ad giant to pitch directly to brands at international conference Dmexco on Thursday as it revealed that …

Facebook has continued its brand safety drive with the release of several new measures and tools designed to combat fake news providers, …

Over two thirds of adults in the United States now use social media sites to read the latest news, according to a …

Nine out of ten women enjoy content created by brands and prefer the articles and videos that they consume to be authentic …

Facebook arguably has made its biggest move yet to deter certain publishers from posting fake news after announcing that Pages will be …

Facebook is launching new publisher logos for content posted on the platform so that users can determine whether it is trustworthy and …

UK ad trade group the Institute of Practitioners in Advertising (IPA) has called on Facebook and YouTube to improve the brand safety, …

Brands that publish educational content on social media have a better chance of pushing consumers along the sales cycle, according to a …

Google is set to add a news feed to its mobile app and website in order to present users with content that …

Longer forms of video content drive higher content, according to a new report published by marketing enterprise TwentyThree. While social media platforms …

Facebook continues to clamp down on fake news after revealing that it has tweaked the algorithm for its news feed so that …

Facebook is launching a new household audience ad targeting feature that enables brands to direct their sponsored messages to specific groups of …

  Facebook is tapping into the recent buzz around influencers by launching a new mobile app dedicated to helping creators better manage …

Facebook is making it easier for content creators to tailor articles for Google AMP, Apple News and its own publishing standard with …

More than one in ten consumers in the US will engage with augmented reality content on a monthly basis this year with …

The majority of B2B marketers are still struggling to measure the value of their social media content efforts due to a lack …

Facebook has launched a new ephemeral content platform and a wealth of camera features as it brings its offerings more in line …

Facebook is empowering all marketers on the social platform to get more in-depth metrics for their content and ad campaigns with the …

Facebook is set to increase its monetisation options for brands creating content on the platform with the introduction of ad breaks for …

Facebook is reportedly launching a new mid-roll ad format for videos posted on the platform. The social giant introduced a similar initiative …

Brands should consider using more user-generated content in their marketing efforts in order to establish trusted and meaningful interactions with customers, according …

Polaroid has revealed that a new marketing strategy focused on the use of social creators has helped to drive a sales increase …

Nine out of ten marketers are now using a mix of organic and paid tactics for their social media marketing endeavours, according …

Facebook has revealed that there was a 27 per cent increase in the number of requests made by governments for account data …

Facebook has announced new measures to clamp down on the spread of fake news content on its platform. It will now work …

Facebook has revealed that several of its marketing metrics have been misreported, and it is now rolling out fixes to correct them. …

Facebook, Google, Microsoft and Twitter are going to work together to identify and tackle any extremist content that is posted on their …

Facebook is introducing an all-in-one inbox for businesses so that they can effectively track and manage all of their communications across the …

Facebook has updated its Messenger Platform to allow brands to post relevant ads in a user’s News Feed that then open up …

Facebook is now using a new ranking system on mobile devices that will surface relevant content and stories in real time for …

Facebook has launched a new Workplace platform that positions itself as a one-stop-shop for work, email and content creation for big brands. …

The growth of mobile content consumption is driving greater investment in programmatic ad spending according to a new report by eMarketer. The …

Facebook has rolled out three new tools designed to help marketers to broaden their reach globally. The solutions include a handy “Lookalike …

Facebook is rolling out two new updates that will improve a user’s experience when clicking on an ad on the platform. The …

WhatsApp has updated its privacy policy after announcing that it will start sharing users’ information with Facebook for better ad-targeting and friend …

Content marketing software enterprise Contently has launched a new “Social” feature that aims to provide publishers, creators and strategists with the tools …

A new article by The Wall Street Journal has revealed that only around 40 companies in the US have received certification for …

Facebook is taking the fight to ad blockers with new tech that blends organic content and HTML for its ads on desktop. …

Brands and publishers on Facebook might have noticed a few changes to their Pages recently, as the social media platform is slowly …

Social networking site LinkedIn is finally embracing video content with a new initiative for top influencers. The short clip format will be …

Almost a third of search results on the first page of Google now use the HTTPS protocol, according to a new study …

Facebook has been forced to defend its content removal policies after criticism from government ministers in Israel regarding “inciteful” posts and videos …

Facebook has revealed plans to update its news feed algorithm to promote more content and posts made by close friends and family …

Tech giants including YouTube, Facebook and Google are now using automated systems to remove extremist content from the Internet, according to news …

Marketers have predicted that content marketing will be the most important digital marketing activity during the remainder of 2016, with more than …

Pinterest has launched a range of new ad targeting tools to help brands reach users across the web for the first time. …

Facebook is expanding its Audience Network to challenge the Google Display Network and to help brands and publishers “show better ads to …

Facebook is helping users to fast track to the most engaging parts of Live Video with a new visual timeline powered by …

Publishers, celebrities and brands are now able to share branded content on Facebook after the social media giant announced major changes to …

Facebook has renewed its focus on streaming after rolling out a wave of new features for Live video for mobile, including invites, …

Facebook has announced video ads for Instant Articles, a new feature that will enable publishers to boost engagement for content they post …

Facebook has launched a new analytics tool called Delivery Insights, which aims to help marketers to better understand how their ads are …

Facebook is preparing to release a new plugin, which will enable content creators to publish Instant Articles from WordPress up to ten …

The set of five new animated emoji expand on the now ubiquitous Like button and include Love, Haha, Wow, Sad and Angry. …

Facebook is reportedly planning to introduce paid ads to its messaging platform within the next few months. Tech website TechCrunch claims the …

Facebook is making it easier for video content creators to access key metrics in Page Insights with the launch of a new …

Facebook is releasing a new tool to make it much easier for marketers to add captions to video ads. The social media …

Facebook users have had their loyalty tested in unusual fashion. The social network has been deliberately crashing one of its own apps …

Brands targeting audiences on Facebook need to identify their objectives in order to publish content that is relevant to them, according to …

Social media giant Facebook has announced it is working with taxi network Uber, a development which could have far-reaching consequences for digital …

Facebook has warned that an obscure algorithm poses a security danger to users of the platform in many countries because it is …

Some users will soon be able to stream live video on Facebook when the social network giant introduces this brand new service. …

The Facebook Audience Network is now one of the largest ad networks in the world, according to the company’s own figures. The …

Facebook’s AI Research team has been working on its Deep Learning systems for some time, and company CTO Mike Schroepfer has been …

Facebook was given 48 hours to stop tracking internet users or risk having to pay fines of up to €250,000 a day. …

Local Awareness Ads from Facebook were launched more than a year ago, but now the company is updating the hyper-local service. Facebook …

The third quarter profits for Facebook have seen a jump that is mainly due to increased advertising sales. The social media giant …

The rivalry between Twitter, Google and Facebook could be set to intensify as the latter launches Search FYI, a function that will …

Facebook’s Preferred Marketing Developer Program was replaced earlier this year with its Marketing Partners Program, which was restructured to allow easier B2B …

A new notification system launched by Facebook is aimed at protecting user accounts, says Alex Stamos, the company’s chief security officer. If …

As social networks continue to work out how they can monetise, Facebook is following up on new ad and Page features introduced …

As News Feeds on Facebook become even more feature-heavy, with recent additions such as 360 video and live streaming being perfect examples, …

Facebook news feeds are continually changing, and the latest upgrade sees 360-degree videos become the new talking point. Founder Mark Zuckerberg announced …

Although there have been recent indications that rich snippets, structured data, and structured markup would play an increasing role in the way …

Facebook will now be using data from its “Like button and similar social features” in its interest-based ads, the social network giant …

An increase in live streaming events on Facebook news feeds is about to happen as the social media giant has announced a …

Originally launched in January, Facebook’s Conversion Lift tool has now been updated. Aimed at giving marketers a greater understanding of the “additional …

Facebook’s video offering has been in the news, and any new moves by the tech giant are certain to have major impacts …

With emoji looking like it is becoming an established online sign language, many people could be forgiven for thinking that more traditional …

The recent tie-up between Microsoft and AOL has seen the two companies pool resources in an effort to rival Facebook and Google …

The shift from traditional to online news sources continues apace, with research conducted by US-based think tank The Pew Research Centre indicating …

Social media giant Facebook is rolling out improvements to its News Feed, the feature that allows users to construct a personalised stream …

Those involved in video production are set to be given access to a new source of revenue, with Facebook preparing to give …

Regular – and not so regular – users of Facebook know that the social media network favours those posts that they and …

In an intriguing development which suggests that tech firms are interested in exploring how suitable wearables will be for accessing digital content, …

Journey back in your mind to a year ago: remember when Facebook offered $19 billion to acquire WhatsApp? Pretty well everyone thought …

When Facebook rolled out its new privacy policy at the end of January, it must have known that it would cause some …

Facebook is facing its first ever court appearance in a class action suit, which was filed last year by the Austria-based “Europe …

The world of smartphone-distributed social media nearly tilted on its axis last October when an investment deal between Facebook and China’s stratospherically …

The start of the New Year is as good a time as any to speculate about what’s going to be big in …

An established era may be coming to a close amongst marketers: the age of YouTube exclusivity is waning as Facebook’s video player …

Traditional publishers are beginning to feel that the refreshing cool breeze of innovation they sensed on the back of their necks is …

We’ve all done it – clicked on a link in our Facebook News feed because the headline seemed ambiguously exciting, only to …

In the face of rising hostility towards Facebook’s policy of forcing users to install its Messenger app separately if they want to …

The technology giants are awash with cash, so apart from buying up other companies what can they do with it? The answer …

Fast food giant McDonalds is teaming up with Facebook to build on the success of its World Cup content marketing campaign. Its …

Facebook has tweaked its newsfeed algorithm in order to make its content more relevant to users.  In the face of growing competition …

Facebook have spent months slowly rolling out their Graph Search feature, and it is now available to Facebook users who use US …

If you are looking to promote your brand through social media, having a vibrant, frequently updated Facebook site full of informative and …

Facebook is no longer just a platform to post your holiday pictures and boast about your social life. The social media giant …

Since June 2013 it has been clear that Google has grand plans to bring the internet to the remotest corners of the …

Many brands have used Facebook as a fairly successful marketing platform without resorting to buying ads; however, algorithm changes have caused brands …

Facebook has unveiled a new technology service, which will make sharing content easier on the social network site. App Links was unveiled …

Despite Google’s seemingly iron grip on the search engine market, there are a few dark clouds threatening to darken their horizon. The …

It will now be easier for journalists and media companies to discover and insert newsworthy content from Facebook, thanks to the launch …

Facebook are testing out a new feature, which could steer more traffic to your site depending on the amount of ‘likes’ it …