Engagement

All the posts published.

Have you ever wondered why your content marketing isn’t going as planned? Content can fail for a whole variety of reasons, and …

A CMI study found that a third of organisations are doing a poor or average job of bringing metrics and goals together …

Marketers who publish relevant content and update their websites regularly can win big and separate themselves from the “losers in this race” …

Black Friday and the start of the holiday shopping season is just six weeks away, so you might be on the lookout …

Spending time and resources on content that fails to get noticed is one of the most frustrating parts of content marketing. If …

Every content marketer has heard the old maxim that “fresh content is king”, and, to some extent, this is absolutely true. Regular …

The FIFA World Cup is almost over, but brands still have time to reach and engage with new audiences by using high-quality …

Facebook is not the branded content platform it once was, but a new study suggests that marketers will still benefit from investing …

Brands can increase engagement with audiences by using creative storytelling to elicit emotions such as nostalgia and schadenfreude, new research from Topix …

With the meteoric rise of social media and its influence on content marketing, it can be easy to overlook the continued relevance …

Brands using Snapchat for content marketing campaigns will soon see a familiar interface as the social media platform has decided to roll …

A failure to create shareable content on social media and digital channels can make a brand less “talkworthy” according to new research …

The power of influencers may be waning as a new report by the Association of National Advertisers (ANA) has found that just …

Smart marketers recognise the right time to make changes in the way they spend budget and energy to improve brand exposure and …

Brands should focus on creating “evergreen” content to combat a downturn in social sharing, according to the latest Content Trends Report published …

Young people now view social media as a primary content consumption tool rather than a platform for keeping in touch with friends, …

BBC Storyworks has launched a new measurement tool designed to help marketers gain a better understanding of how their branded or sponsored …

Too often, content and social media marketers overlook the importance of writing style in their campaigns. Yet, it’s essential to think about …

Marketers are now using content to contribute to a narrative with the end goal of being part of a consumer’s daily life, …

Marketing expert Sam Balsara believes there are now “limitless” opportunities for brands to use content to enhance their brand, amplify marketing campaigns …

Branded content with longer headlines are better for driving engagement with target audiences, according to a new study published by tech enterprise …

The latest annual blogger survey published by Orbit Media Studios has found that creators are spending more time on long form content …

Digital software enterprise Marketo has released a new artificial intelligence tool to help brands find the best content formats for each of …

Brands should focus on creating content that is entertaining and relevant to their audience rather than pushing their own agenda too much, …

Valentine’s Day is now just a week away, and a guide released by Bing has urged content marketers to create content optimised …

Instagram is expanding its Stories content creation options with the launch of new stickers for videos and photos. Users of the image-focused …

Internet marketing company WebpageFX has published a new infographic to help content marketers and publishers to better target and reach each generation …

Two-thirds of committed content marketers are now clear on what they need to do to manage a successful campaign, according to a …

Social media is the most important marketing channel to leverage when launching a new product or service, according to a new study …

Live event marketing is quickly becoming one of the best ways for big brands to boost engagement by delivering exciting experiences and …

SnapChat is set to launch a behavioural targeting tool that will enable brands and publishers to tailor their content marketing campaigns using …

A new report by digital marketing enterprise Regalix has shown that B2B marketers are embracing new data analytics to optimise their content …

Pinterest has launched a new video advertising initiative called Promoted Video, bringing it in line with other social media sites such as …

Facebook has revealed plans to update its news feed algorithm to promote more content and posts made by close friends and family …

More than 60 per cent of brands are planning to focus their marketing efforts on email this year in order to broaden …

Marketers have predicted that content marketing will be the most important digital marketing activity during the remainder of 2016, with more than …

The Search Quality Evaluator Guidelines published by Google last year highlighted the need for high-quality content written by expert writers in an …

Engagement | Purecontent
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