Digital Strategy

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At one time the entirety of a company’s digital strategy could be summed up with the question, ‘Is it worth making a …

The majority of companies are now spending more money on marketing compared to before the global pandemic amid a renewed focus on …

Financial institutions that adopt a “marketing mindset” for digital transformation schemes deliver a better-than-expected return on investment (ROI) from cloud-based initiatives, according …

Twitter offers brands the potential for “unmatched engagement” in the social sphere and has the Internet’s best audiences, according to digital expert …

A recent survey of 3,000 financial institutions by IT company Wipro found that less than 15 per cent have a mature digital …

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