Skills shortages are becoming a major problem for global businesses, as only a third claim that they have access to the talent, …
Pay-per-click (PPC) advertising can work in tandem with organic content marketing to drive traffic to your webpages. With budgets being constrained due …
Publishing personalised content has helped 93% of companies increase revenue, according to new findings from the ‘2020 B2B Digital Experience Report’ released …
Social media is often touted as a valuable marketing channel for SMEs and large corporations, but how exactly do you go about …
Marketers are focused on nurturing leads and retaining customers following budget and headcount reductions due to COVID-19, according to a new study …
The prospect of rolling out a regular stream of unique video content can be daunting for marketers used to managing campaigns around …
News articles can contribute to the quality of a website and do not need to be very popular to be worthwhile, according …
Last week, Google revealed that it will soon begin using ‘page experience’ as a ranking signal in search and that its new …
Google is working on a new search ranking signal that incorporates the recently introduced Core Web Vitals as part of its plans …
Budget changes due to COVID-19 have reduced the use cases for video as marketers focus on crisis communication and cost-effective articles to …
After two months of remote working, the daily grind has probably evolved from an initial shock to the system to something resembling …
Healthcare marketers have faced more challenges than most during the last three months, but many are still prioritising the publication of content …
The number of content requests from B2B buyers has risen for the third year in a row, according to a new report …
Google rolled out the second major algorithm update of the year earlier this month, and inevitably there have been big winners and …
The use of relevant and accurate web copy on product pages is closely linked to “exceptional” customer experiences, according to new research …
Content marketing is viewed by UK SMEs (small to medium-sized enterprises) as a vital tool for communicating with customers about new products …
Have you been struggling to come up with keywords for your content marketing briefs lately? Communicating the right topics and titles to …
Google started rolling out the second major algorithm update of the year on Monday as it continues its “mission” to deliver relevant …
Posting web copy and content marketing on your website is just one part of the puzzle when it comes to delivering excellent …
Google has warned against trying to “game the algorithm” when using internal linking as it will always take into account what’s best …
The global pandemic has fast-tracked many of the remote working schemes that companies have planned on rolling out to support a more …
Converting hot prospects into paying customers can be tricky, but with just one handy new tool in your advertising arsenal, Google Remarketing …
With marketing budgets in flux due to the pressures of real-world events, now is a great time to go back and take …
A lot of moving parts need to be put in place strategically to get content marketing materials out of the door in …
There were 16 days of search results volatility during the three-week period to early April, according to new data published by SEO …
When correctly done, Google Ads and PPC advertising can deliver extremely valuable traffic and revenue for your business. It can enable you …
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