digital marketing

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Can news articles improve the quality of a website?

News articles can contribute to the quality of a website and do not need to be very popular to be worthwhile, according …

What’s the best way to track Google’s Core Web Vitals?

Last week, Google revealed that it will soon begin using ‘page experience’ as a ranking signal in search and that its new …

Google is working on a new search ranking signal that incorporates the recently introduced Core Web Vitals as part of its plans …

How to boost your SEO with video content

Budget changes due to COVID-19 have reduced the use cases for video as marketers focus on crisis communication and cost-effective articles to …

How to optimise your schedule when working remotely

After two months of remote working, the daily grind has probably evolved from an initial shock to the system to something resembling …

Is content still a priority for healthcare marketers?

Healthcare marketers have faced more challenges than most during the last three months, but many are still prioritising the publication of content …

Number of content requests from B2B buyers rises again

The number of content requests from B2B buyers has risen for the third year in a row, according to a new report …

Exceptional digital customer experience essential for consumers

The use of relevant and accurate web copy on product pages is closely linked to “exceptional” customer experiences, according to new research …

UK SMEs say marketing crucial during the pandemic

Content marketing is viewed by UK SMEs (small to medium-sized enterprises) as a vital tool for communicating with customers about new products …

Why in-depth keyword research pays off

Have you been struggling to come up with keywords for your content marketing briefs lately? Communicating the right topics and titles to …

Google starts rolling out May 2020 core algorithm update

Google started rolling out the second major algorithm update of the year on Monday as it continues its “mission” to deliver relevant …

What’s the best way to optimise webpages for user experience?

Posting web copy and content marketing on your website is just one part of the puzzle when it comes to delivering excellent …

What’s the best way to use internal linking?

Google has warned against trying to “game the algorithm” when using internal linking as it will always take into account what’s best …

The global pandemic has fast-tracked many of the remote working schemes that companies have planned on rolling out to support a more …

Can you convert more leads with Google Remarketing Ads?

Converting hot prospects into paying customers can be tricky, but with just one handy new tool in your advertising arsenal, Google Remarketing …

Can you update old content to improve on-page SEO_

With marketing budgets in flux due to the pressures of real-world events, now is a great time to go back and take …

A lot of moving parts need to be put in place strategically to get content marketing materials out of the door in …

There were 16 days of search results volatility during the three-week period to early April, according to new data published by SEO …

When correctly done, Google Ads and PPC advertising can deliver extremely valuable traffic and revenue for your business. It can enable you …

Digital skills a “key gap” for financial companies as workplace culture stagnates

A third of financial brands believe that digital skills are a “key gap” in their business, while just a quarter believe that …

Three ways to meet rising digital expectations in the B2B industry

Eight in ten B2B decision-makers say that rising digital expectations are a primary “external threat”. To address this issue head-on in 2020, …

Business ratings and reviews giant Yelp has intensified its efforts to crack down on fake business reviews by targeting phoney ‘review rings’. …

Productivity boosting tips

Just a third of US workers feel engaged, according to a recent report by Gallup, and this detachment costs up to $605bn …

Google’s BERT technology has shaken up the SEO world in recent weeks and its impact will continue to be felt into 2020, …

Customer feedback can help to shape and inform your content marketing campaigns, but how exactly do you go about collecting information on …

Instagram is hoping to make its social platform a more welcoming and less pressurised environment for young people after removing likes as …

Engaging content is a “game changer” according to Celum, a cloud collaboration service that believes companies must outline clear objectives, be meticulous …

A new study by The Economist Group is the latest to find that C-Suite executives often undervalue the role that marketing plays …

There is a direct link between the quality of content and the willingness of consumers to view ads in digital environments, according …

Play the long game Content marketing will always deliver results, but it can take a few months to build a loyal, devoted …

Content campaigns can support “brand activism” and help marketers to align a company with important trends, issues and topics, according to new …

Outsourcing content creation has enabled manufacturing companies to communicate more complex topics and themes to audiences, according to a new study released …

Only large corporations have documented strategies A plan of action will better support content marketing efforts, whether you are a micro business …

More than two-thirds of UK enterprises want to produce more marketing content, according to a new report published by Canto. Canto recommends …

Digital marketing in Western countries is often rooted in English language content, but there are times when you may need to deliver …

Content creation is the most popular activity for outsourcing, and the majority of B2B brands now use agencies and other third parties …

Three-quarters of brands say that content marketing increases leads and engagement, but to really get the most out of campaigns and drive …

A recent survey by Episerver found that B2B decision-makers are desperate to improve digital experiences to engage with clients and customers. The …

Marketers who publish relevant content and update their websites regularly can win big and separate themselves from the “losers in this race” …

Voice search has been described as a “winner takes all” environment by experts, but marketers are still overlooking its importance as just …

Retailer advertisers are set to spend $15.65bn on search next year, according to a new report by eMarketer, which found that paid …

Advertisers are leveraging less than half of the first-party data available to them despite the vast majority of brand marketers claiming …

A report by Gartner had said that in 2018, companies will spend nearly 12% of their revenue on technology. With 2018 coming …

According to a new survey by Nielsen, chief marketing officers rate digital marketing as more effective than traditional forms of media – …

The world of digital marketing moves fast and just because a campaign has been successful in the past doesn’t mean that it …

Marketers need to move away from a reliance on “vanity metrics” and instead show business leaders that digital content can deliver return …

Big brands are coming together to force through changes to the digital ad market in order to make it more transparent and …

According to a recent survey, a surprising number of digital marketers feel that they are unable to deliver meaningful customer engagements in …

Plenty of digital marketers are familiar with the practice of carefully crafting new content to build their brand identity. Of course, this …

Quality lead generation is the key to any successful digital marketing scheme. But, producing good leads takes some finesse and, unfortunately, it …

As the new year approaches, these emerging trends are poised to change the way marketers and businesses tackle strategy. AI web messaging …

Prime holiday shopping season is right around the corner. If your brand could use a boost to cash in on festive sales, …

Marketers now recognise the importance of cross-device and cross-channel content campaigns, but the majority still admit that they find it challenging to …

Digital marketers are eager to improve the reporting, measurement and attribution of content campaigns and will focus more attention on data analytics …

One-third of marketers are struggling to establish a content strategy that provides them with the ability and capacity to deliver a regular …

High-quality content is vital to social media marketing success, and other factors such as paid ads, profile design and strategies won’t make …

A new survey by SEO platform BrightEdge shows that brands are doubling down on content creation after “organic” and “content” topped the …

A new How Brands Annoy Fans study has again highlighted the potentially detrimental impact of publishing ads near offensive content after it …

Almost a quarter of senior marketers in the UK claim that they are “losing sleep” over the reliability of digital marketing metrics …

Consumers are becoming more receptive to personalised marketing content, according to a new report published by consultancy group Kantar Media. The report …

Heineken believes that brands can deliver successful, purpose-led content campaigns if they “hit the right tone” and are realistic about what they …

YouTube Director of Family and Learning Malik Ducard believes that “edu-tainment” videos and other related clips that focus on learning while entertaining …

Brands should only leverage digital platforms that help them engage with a target audience rather than attempting to be “everywhere” online, according …

A new digital marketing infographic published by MDG Advertising has urged brands to publish more in-depth content pieces and conduct regular analyses …

Content marketers will need to produce “high-quality, value-driven” content and leverage new tech tools and platforms in 2017 in order to cut …

Digital marketers will invest more time and money into creating content for brand experiences during the next five years as they begin …

Content density is set to be one of the most important factors for optimising SEO strategies in 2017, and the “per word …

A new report by digital marketing enterprise Regalix has shown that B2B marketers are embracing new data analytics to optimise their content …

Marketers have predicted that content marketing will be the most important digital marketing activity during the remainder of 2016, with more than …

Video ads have been on the agenda for Pinterest since the start of the year, and new reports have claimed that the …

When it comes to marketing, small and medium-sized enterprises (SMEs) have the opportunity to level the field between them and their bigger …

Social media giant Facebook has announced it is working with taxi network Uber, a development which could have far-reaching consequences for digital …

The future of marketing is changing at an ‘unprecedented rate’ and a third of senior marketing executives are expected to be spending …

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