Skills shortages are becoming a major problem for global businesses, as only a third claim that they have access to the talent, …
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digital marketing
Agency staff perform much better than in-house counterparts across a complete spectrum of digital marketing competencies, according to a new report released …
Online shoppers are browsing for content more frequently and are now more likely to purchase products after viewing that content amid a …
Marketers and SEOs often focus on crafting new content and adding new features to websites to improve the experience for users. But …
Google’s recent algorithm updates have largely focused on gaining a better understanding and insight into the queries that search users make, and …
The ‘About Us’ page is one of the most overlooked aspects despite it being a crucial brand asset that educates consumers about …
Pay-per-click (PPC) advertising can work in tandem with organic content marketing to drive traffic to your webpages. With budgets being constrained due …
Publishing personalised content has helped 93% of companies increase revenue, according to new findings from the ‘2020 B2B Digital Experience Report’ released …
Social media is often touted as a valuable marketing channel for SMEs and large corporations, but how exactly do you go about …
Marketers are focused on nurturing leads and retaining customers following budget and headcount reductions due to COVID-19, according to a new study …
The prospect of rolling out a regular stream of unique video content can be daunting for marketers used to managing campaigns around …
News articles can contribute to the quality of a website and do not need to be very popular to be worthwhile, according …
Last week, Google revealed that it will soon begin using ‘page experience’ as a ranking signal in search and that its new …
Google is working on a new search ranking signal that incorporates the recently introduced Core Web Vitals as part of its plans …
Budget changes due to COVID-19 have reduced the use cases for video as marketers focus on crisis communication and cost-effective articles to …
After two months of remote working, the daily grind has probably evolved from an initial shock to the system to something resembling …
Healthcare marketers have faced more challenges than most during the last three months, but many are still prioritising the publication of content …
The number of content requests from B2B buyers has risen for the third year in a row, according to a new report …
Google rolled out the second major algorithm update of the year earlier this month, and inevitably there have been big winners and …
The use of relevant and accurate web copy on product pages is closely linked to “exceptional” customer experiences, according to new research …
Content marketing is viewed by UK SMEs (small to medium-sized enterprises) as a vital tool for communicating with customers about new products …
Have you been struggling to come up with keywords for your content marketing briefs lately? Communicating the right topics and titles to …
Google started rolling out the second major algorithm update of the year on Monday as it continues its “mission” to deliver relevant …
Posting web copy and content marketing on your website is just one part of the puzzle when it comes to delivering excellent …
Google has warned against trying to “game the algorithm” when using internal linking as it will always take into account what’s best …
The global pandemic has fast-tracked many of the remote working schemes that companies have planned on rolling out to support a more …
Converting hot prospects into paying customers can be tricky, but with just one handy new tool in your advertising arsenal, Google Remarketing …
With marketing budgets in flux due to the pressures of real-world events, now is a great time to go back and take …
A lot of moving parts need to be put in place strategically to get content marketing materials out of the door in …
There were 16 days of search results volatility during the three-week period to early April, according to new data published by SEO …
When correctly done, Google Ads and PPC advertising can deliver extremely valuable traffic and revenue for your business. It can enable you …
A third of financial brands believe that digital skills are a “key gap” in their business, while just a quarter believe that …
Eight in ten B2B decision-makers say that rising digital expectations are a primary “external threat”. To address this issue head-on in 2020, …
Business ratings and reviews giant Yelp has intensified its efforts to crack down on fake business reviews by targeting phoney ‘review rings’. …
Just a third of US workers feel engaged, according to a recent report by Gallup, and this detachment costs up to $605bn …
Google’s BERT technology has shaken up the SEO world in recent weeks and its impact will continue to be felt into 2020, …
Customer feedback can help to shape and inform your content marketing campaigns, but how exactly do you go about collecting information on …
Instagram is hoping to make its social platform a more welcoming and less pressurised environment for young people after removing likes as …
Engaging content is a “game changer” according to Celum, a cloud collaboration service that believes companies must outline clear objectives, be meticulous …
A new study by The Economist Group is the latest to find that C-Suite executives often undervalue the role that marketing plays …
There is a direct link between the quality of content and the willingness of consumers to view ads in digital environments, according …
Play the long game Content marketing will always deliver results, but it can take a few months to build a loyal, devoted …
Content campaigns can support “brand activism” and help marketers to align a company with important trends, issues and topics, according to new …
Outsourcing content creation has enabled manufacturing companies to communicate more complex topics and themes to audiences, according to a new study released …
Only large corporations have documented strategies A plan of action will better support content marketing efforts, whether you are a micro business …
More than two-thirds of UK enterprises want to produce more marketing content, according to a new report published by Canto. Canto recommends …
Content creation is the most popular activity for outsourcing, and the majority of B2B brands now use agencies and other third parties …
Three-quarters of brands say that content marketing increases leads and engagement, but to really get the most out of campaigns and drive …
A recent survey by Episerver found that B2B decision-makers are desperate to improve digital experiences to engage with clients and customers. The …
Marketers who publish relevant content and update their websites regularly can win big and separate themselves from the “losers in this race” …
Voice search has been described as a “winner takes all” environment by experts, but marketers are still overlooking its importance as just …
Retailer advertisers are set to spend $15.65bn on search next year, according to a new report by eMarketer, which found that paid …
Advertisers are leveraging less than half of the first-party data available to them despite the vast majority of brand marketers claiming …
A report by Gartner had said that in 2018, companies will spend nearly 12% of their revenue on technology. With 2018 coming …
According to a new survey by Nielsen, chief marketing officers rate digital marketing as more effective than traditional forms of media – …
The world of digital marketing moves fast and just because a campaign has been successful in the past doesn’t mean that it …
Marketers need to move away from a reliance on “vanity metrics” and instead show business leaders that digital content can deliver return …
Big brands are coming together to force through changes to the digital ad market in order to make it more transparent and …
According to a recent survey, a surprising number of digital marketers feel that they are unable to deliver meaningful customer engagements in …
Plenty of digital marketers are familiar with the practice of carefully crafting new content to build their brand identity. Of course, this …
Quality lead generation is the key to any successful digital marketing scheme. But, producing good leads takes some finesse and, unfortunately, it …
As the new year approaches, these emerging trends are poised to change the way marketers and businesses tackle strategy. AI web messaging …
Prime holiday shopping season is right around the corner. If your brand could use a boost to cash in on festive sales, …
Marketers now recognise the importance of cross-device and cross-channel content campaigns, but the majority still admit that they find it challenging to …
Digital marketers are eager to improve the reporting, measurement and attribution of content campaigns and will focus more attention on data analytics …
One-third of marketers are struggling to establish a content strategy that provides them with the ability and capacity to deliver a regular …
High-quality content is vital to social media marketing success, and other factors such as paid ads, profile design and strategies won’t make …
A new survey by SEO platform BrightEdge shows that brands are doubling down on content creation after “organic” and “content” topped the …
A new How Brands Annoy Fans study has again highlighted the potentially detrimental impact of publishing ads near offensive content after it …
Almost a quarter of senior marketers in the UK claim that they are “losing sleep” over the reliability of digital marketing metrics …
Consumers are becoming more receptive to personalised marketing content, according to a new report published by consultancy group Kantar Media. The report …
Heineken believes that brands can deliver successful, purpose-led content campaigns if they “hit the right tone” and are realistic about what they …
YouTube Director of Family and Learning Malik Ducard believes that “edu-tainment” videos and other related clips that focus on learning while entertaining …
Brands should only leverage digital platforms that help them engage with a target audience rather than attempting to be “everywhere” online, according …
A new digital marketing infographic published by MDG Advertising has urged brands to publish more in-depth content pieces and conduct regular analyses …
Content marketers will need to produce “high-quality, value-driven” content and leverage new tech tools and platforms in 2017 in order to cut …
Digital marketers will invest more time and money into creating content for brand experiences during the next five years as they begin …
Content density is set to be one of the most important factors for optimising SEO strategies in 2017, and the “per word …
A new report by digital marketing enterprise Regalix has shown that B2B marketers are embracing new data analytics to optimise their content …
Marketers have predicted that content marketing will be the most important digital marketing activity during the remainder of 2016, with more than …
Video ads have been on the agenda for Pinterest since the start of the year, and new reports have claimed that the …
When it comes to marketing, small and medium-sized enterprises (SMEs) have the opportunity to level the field between them and their bigger …
Social media giant Facebook has announced it is working with taxi network Uber, a development which could have far-reaching consequences for digital …
The future of marketing is changing at an ‘unprecedented rate’ and a third of senior marketing executives are expected to be spending …
