Digital marketing strategy

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KFC has earned a well-deserved reputation for using unusual marketing approaches to call attention to the brand. In the past, it has …

Brands need to be visible in social media timelines to drive engagement, but a new study has warned marketers that there are …

Brands should be wary of the recent “pivot to video” trend and remember the benefits of publishing premium, text-based news and articles, …

Generating top-quality leads is the number one objective for marketers when devising SEO strategies, according to the 2016 State of B2B Digital …

A new report by Accenture has called on enterprises to “equate content” with their “most essential asset” if they are to develop …

Digital marketing strategy Archives - Purecontent