Social media has enabled companies to remain connected and engaged with audiences during a tumultuous year that has highlighted the necessity and …
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Digital content
According to a new survey by Nielsen, chief marketing officers rate digital marketing as more effective than traditional forms of media – …
The world of digital marketing moves fast and just because a campaign has been successful in the past doesn’t mean that it …
Marketers need to move away from a reliance on “vanity metrics” and instead show business leaders that digital content can deliver return …
Big brands are coming together to force through changes to the digital ad market in order to make it more transparent and …
Digital agencies can play a vital role in the rapid deployment of content across platforms to engage with audiences according to Accenture …
Content is set to transform public relations and communications in 2018, but a new study from Version 2.0 Communications has found that …
Snapchat is making it easier for content marketers to track important cross platform metrics for their ad campaigns, after rolling out its …
During the past several years, the EU has been working on proposals that would make Europe a Digital Single Market. If such …
Tech marketers are ramping up the scale of production and budgets significantly for content marketing campaigns, according to a new report from …
