Brands that are GDPR ready are enjoying a boost in engagement, trust and loyalty, according to a new joint study released by …
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Customer engagement
Capturing consumer attention and building a strong brand reputation is becoming harder than ever before. Increased competition online means that more and …
A solid content marketing strategy will incorporate both seasonal and evergreen content. However, keeping seasonal content fresh month after month and year …
Relevant content published across multiple platforms can help cosmetics and beauty brands to push consumers along the buying cycle more effectively, according …
Millennials want to consume high quality online tutorials, how-to’s and other informative content before making an online purchase according to a new …
Feelings can be a hugely motivating factor in the way people search for things online. Though feeling-oriented searches are often backed by …
Even the most successful marketing campaign can be stopped in its tracks by a performance plateau. Breaking through a stall can be …
The vast majority of brands are still struggling to determine the right mix of content tech and platforms for driving better engagement …
Compelling content is a crucial tool for brands in an era where consumer choice is at an “all-time high” and loyalty has …
Customer engagement is an often-overlooked aspect of marketing, yet it can be a valuable indicator of strategies that are resonating with consumers. …
