January is a time for new beginnings, but after a frenetic festive period, it also gives you an opportunity to take stock …
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Content strategy
Just four in 10 B2B marketers say that their organisation has a documented content marketing strategy in place, according to recent research …
Brands need to have a video marketing strategy in place to reach and engage with audiences effectively. Almost every platform now offers …
Whether to use short-form or long-form content is a dilemma that marketers are regularly faced with when crafting campaigns, and there is …
Managing a successful content marketing campaign in 2020 is more challenging than it was in the past. Now, you have to consider …
Marketers should “banish silos” and centralise the management of content to reduce the amount of time and resources that are wasted completing …
Businesses are now taking a more strategic approach to content marketing, but many are still using brute-force and ad-hoc methods due to …
Just one in ten marketers will use Digital PR to amplify the power of content marketing this year despite the vast …
Content has been king for some time now, but 2019 will also see consumers ascend that lofty position as their values, …
Educating readers is a top trend in content marketing at the moment, but you should be wary of publishing overly complex articles …
Interactive infographics and other forms of organic content are considerably more effective at boosting SEO than influencers, according to a new study …
With just two months of the calendar year left, marketers are quickly making plans for their content campaigns in 2019, but what …
Relevance is the most important signal for Google when ranking freshly published content, according to a new survey by SearchEngineJournal. Content has …
Brands generally focus on the quality of the written word when creating articles, blogs, whitepapers and other resources, but a new study …
Longer forms of editorial content and blogs are best for boosting SERPs on Google, according to a new poll conducted by news …
Effective planning is essential to creating high-quality, engaging content but too many content marketers fail to make this a priority. If you’re …
Spending time and resources on content that fails to get noticed is one of the most frustrating parts of content marketing. If …
Focusing on the “content experience” and following a five-step framework for creation and distribution can help brands to drive a significant increase …
Executing a successful content marketing campaign is not easy in the B2B sector. But brands can overhaul their efforts by taking stock …
One of the keys to successful content marketing is to maintain a sharp focus on growth. If your strategy isn’t driving development, …
The Internet of Things (IoT), interactive virtual reality (VR) and transparency are three of the key content marketing trends that brands need …
Connecting with consumers through content is essential, but gathering the right data to inform your strategy can be difficult. A survey can …
Using Google tools to gauge essential metrics is common practice for content marketing professionals. But there are other ways to leverage the …
Every content marketer has heard the old maxim that “fresh content is king”, and, to some extent, this is absolutely true. Regular …
In content marketing, the “what” of your message may capture audience attention, but it’s the “how” that really engages them. If content …
Goal setting is a crucial element in any content marketing strategy. No matter what you hope to accomplish – generating leads, building …
A solid content marketing strategy will incorporate both seasonal and evergreen content. However, keeping seasonal content fresh month after month and year …
Content marketing is an effective way to generate leads, but over time even a successful campaign can benefit from a refresher. If …
Relevant content published across multiple platforms can help cosmetics and beauty brands to push consumers along the buying cycle more effectively, according …
Sometimes, even the most tried-and-tested content marketing strategy will benefit from a bit of a shake-up. If your scheme is starting to …
Content marketing will be the top priority for chief marketing officers (CMOs) this year despite an ongoing struggle to measure the true …
According to some estimates, more than 700,000 hours of video are uploaded to YouTube and upwards of 200 million blog posts go …
Digital retailers will invest in voice search and machine learning to improve their content and digital marketing efforts during the next 12 …
According to recent market research, the average mobile user spends less than ten seconds on a website before deciding if it’s worth …
With so much digital content focused on millennials and emerging consumer demographics, it can be easy to overlook older audiences. However, research …
Visual content continues to grow in significance for digital marketers. Unfortunately, the cost and time commitment of working with professional photographers, animators …
Six out of ten financial institutions are planning to increase their investment in content marketing, according to the 2018 Digital Trends in …
One of the keys to successful content marketing is the ability to create and distribute information that engages a target audience. Blogs, …
Managing a content schedule effectively can make all the difference in marketing strategy. Here are some practical tips for managing an editorial …
Content production is a huge stumbling block for many marketers. With so much competition for consumer attention online, it can be difficult …
Many businesses experience a dip in sales during the long days of summer. If you are worried about a warm-weather slump, then …
Editorial content and engaging visuals can help to differentiate brands in the digital marketplace according to a new study from CMO Council. …
We rely on calendars to help simplify our busy lives. From keeping appointments to organising family activities to remembering important events and …
Not all digital marketers agree about the effectiveness of A/B testing. Certainly, when it’s done poorly A/B testing can be an unnecessary …
Feelings can be a hugely motivating factor in the way people search for things online. Though feeling-oriented searches are often backed by …
Product descriptions are an often-overlooked element of digital marketing. Good product and service descriptions may go unnoticed, but bad ones can actually …
Finding the right keyword strategy is one of the trickiest things about content marketing. Oftentimes, it seems as though the keywords you …
According to the latest edition of PQ Media’s annual Global Branded Entertainment Forecast, content marketing has quickly grown to a $16bn industry …
Google’s full-scale pivot towards smartphones continues to gather pace after it began rolling out mobile-first indexing to scores of more sites earlier …
The vast majority of brands are still struggling to determine the right mix of content tech and platforms for driving better engagement …
Brands need to establish a content creation model, align creativity and strategy and then craft compelling stories to deliver the articles and …
An effective call to action (CTA) is much more than a pop-up on a landing page or a tired “Click here!” prompt …
One of the driving digital marketing trends of the past year has been the way content influences search engine optimisation. Those on …
In order to remain successful in today’s ever-changing SEO environment, it’s important to understand that Google’s algorithm is constantly shifting in order …
Transmedia storytelling will be a major trend for content marketers this year as brands look to tie a growing number of connected …
According to recent data, nearly 75% of consumers prefer to spend their money with companies that know them by name and remember …
Consumers spent a whopping $18.2bn last Valentine’s Day, proving that the holiday has become a rich opportunity for both large and small …
Brands will significantly increase their spend on all forms of content marketing this year and will also focus on delivering more targeted …
Almost nine in ten B2B enterprises will leverage the power of digital content marketing in 2018 in order to drive engagement across …
Live video will be a top priority for brand and retail executives in 2018 amid a growing desire to use visual content …
Quality over quantity is a well-worn mantra in content marketing, but new research published by marketing software enterprise Skyword suggests there is …
Google has announced a limited roll-out of its mobile-first index, offering the platform to a handful of sites that have been closely …
As 2017 comes to a close, here are the top lessons we’ve learned from local searches this year: Customer data levels the …
BBC Storyworks has launched a new measurement tool designed to help marketers gain a better understanding of how their branded or sponsored …
One of the quickest ways to alienate customers is to make your content strategy all about you and the products you sell. …
Google has again urged publishers to optimise content for mobile and consider the look and feel of their creative rather than relying …
Content is set to transform public relations and communications in 2018, but a new study from Version 2.0 Communications has found that …
A quick assessment of your site’s expired or broken pages can put you on a clear path to a more adaptive content …
National Geographic increased its Snapchat subscriber base by more than three million people in just three months after combining its natural flair …
Just 5 per cent of marketers believe that they are at an “advanced level” in terms of creating content with strong visual …
Personal care brand Gillette increased its engagement with local audiences by migrating to a content strategy that focuses on publishing lower volumes …
The vast majority of marketers say that their enterprises now believe that content is a vital business asset, but almost half admit …
There were two key takeaways from the latest Brand Storytelling conference which featured talks from experts from big brands, agencies and media …
Social media intelligence enterprise Unmetric has added Pinterest to its ‘Discover’ search engine functionality. Brands will now be able to search through …
A new study by a leading marketing specialist has found that enterprises could transform their content campaigns and results if they merely …
Content marketers should focus on creating blogs and content hubs that are designed to engage, retain and convert clients in order to …
Brand awareness is the main goal for half of content marketers, and blog posts are amongst the most effective forms of content …
Marketing professionals are now making use of multiple media tools to create and publish ad content, measure performance and optimise strategies, according …
Longer forms of social video storytelling were incredibly effective in driving engagement during 2016, according to a new resource published by media …
Gov.uk has vowed to overhaul its content strategy after revealing that almost three-quarters of its posts, files and documents are viewed by …
Two-thirds of committed content marketers are now clear on what they need to do to manage a successful campaign, according to a …
Investing in a content marketing plan is a big step to take. If you’ve been reading the other articles in this series, …
The vast majority of brands and publishers are now making “moment marketing” a key component in their ad and content marketing strategies, …
A new report by digital marketing enterprise Regalix has shown that B2B marketers are embracing new data analytics to optimise their content …
A new infographic posted by Salesforce has highlighted the importance of investing in quality content marketing. Its own stats show that 70% …
Google’s recent move to label websites according to how mobile friendly they are is “a game changer for digital publishers”, a mobile …
Fast food giant McDonalds is teaming up with Facebook to build on the success of its World Cup content marketing campaign. Its …
A highly effective model for driving traffic to a website comes from search engine optimization expert Rand Fishkin. Here are the essentials. …
The difference between achieving your online business goals and having an under-performing expensive website can come down to having the right content. …
