The first half of the year has certainly been a challenging one. The disruption caused by the global pandemic has brought the …
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Content marketing
Businesses across industries and verticals have been benefiting from the power of content marketing for more than a decade now, but if …
Low-cost content is ideally suited to the survival tactics that many companies are deploying to keep their marketing campaigns afloat amid the …
With each algorithm update, Google continues to focus on search intent, so there has never been a better time to prioritise the …
Content marketing is the most cost-effective way to deliver better leads and customers and to build trust and authority, but even foolproof …
The majority of B2C companies are now outsourcing one or more of their content marketing activities, according to the latest annual ‘B2C …
A CMI study found that a third of organisations are doing a poor or average job of bringing metrics and goals together …
Ahead of Cyber Monday, and a potential spike in web-based queries, a new study by BrightLocal has found that organic search accounts …
A new study by The Economist Group is the latest to find that C-Suite executives often undervalue the role that marketing plays …
Only large corporations have documented strategies A plan of action will better support content marketing efforts, whether you are a micro business …
Digital marketing in Western countries is often rooted in English language content, but there are times when you may need to deliver …
With just three months of the year left, marketers now have their eye on strategies for 2020, and as content marketing takes …
Marketers are always looking for new ways to drive traffic to content, and the social media site of the moment, Instagram, might …
Combining high-quality content with digital tools has enabled enterprises to deliver a 72% increase in new leads and a similar rise in …
Summer is almost over, and with just four months of the year and decade left and a busy festive season on the …
Content marketing is not art and instead exists to serve a function, for the brand but especially for the end user, who …
Only 20% of enterprises are effectively personalising content at scale despite 88% agreeing that they need to deliver more relevant and tailored …
Publish blogs The ideal starting point for a content marketing campaign has always been a regular blog, and it’s no different in …
Data blindspots and the inability to determine the success of campaigns remain major challenges for marketers at a time when the demand …
Mobile-friendly Mobile accounts for three-quarters of video consumption, so it makes sense to optimise them for smartphones. People prefer the small screen …
The search engine is the starting point for nine out of ten digital content journeys according to recent research, so taking time …
More than two-thirds of B2B marketers are regularly using content marketing to build brand authority, credibility and leadership. Here are a few …
Content marketing can help your brand to reach new audiences, drive engagement, and support key business objectives cost-effectively. It’s also trackable and …
Bringing digital marketing functions back in-house will come at the cost of creativity and productivity due to a lack of access to …
Formatting is the canvas Words are the root of content marketing materials, but you also need to support high-quality prose and messages …
Creating “attention-grabbing” content is crucial for brands eager to tap into the psychological motivations of high-level tech buyers, according to a new …
There’s a common (and expensive) practice in content marketing that may be unnecessary: paying hordes of influencers and brand ambassadors to promote …
Third-party cookies, the principal means that marketers have relied upon for 25 years for targeting, retargeting, display advertising and general behavioural marketing, …
It has become a pragmatic orthodoxy in content marketing that the best copy emphasises the underlying benefits of a product or service …
Mix long and short form The beauty of content marketing lies with its versatility and scalability. Short-form content is perfect for social …
Voice search Voice search will be responsible for 50% of all online searches in 2020, according to recent research by Campaign UK. …
Creating and distributing “high impact” content can drive a 200% increase in leads while costing considerably less than standard outbound marketing, according …
Brands using influencers to amplify the power of content require a steady stream of content to be successful, according to a new …
If you have been getting bogged down in qualitative and quantitative analysis of content campaigns, you may want to take a step …
Content is now “super important” for modern businesses due to the rising cost of paid media and search, according to Online Marketing …
A new study by Heinz Marketing and PAN Communications has found that two-thirds of brands are now more confident in their ability …
New research by the Local Search Association and SOCi is the second study this week to reveal the importance of localised content …
Consumers now crave localised content that is based on their own culture and that speaks to them personally, according to a new …
The quality of your content is not just based on writing and creativity, but also covers factors such as formatting and calls …
Two-thirds of agencies are now working with more content marketing clients compared to a year ago, according to the inaugural “Agency Survey” …
Creating content and distributing it on social media can be challenging if you are a micro or small enterprise without access to …
Just ad-lib Strategies need to be communicated from the top down and be documented so that everyone is singing from the same …
The majority of agency teams are capable of producing five or more pieces of content every week, but just a third of …
Tech brands “need to step-up” their content marketing efforts to reach and engage with senior buyers or “risk being ignored” entirely according …
Invest in content creation The majority of B2C professionals said they have increased their spend on ‘content creation’ during the last twelve …
Organic traffic has dropped off Organic traffic is the cornerstone of a successful content marketing campaign. If there has been a drop …
The success of content marketing campaigns is dependent on your ability to execute plans and strategies effectively, and a major part of …
Each year, the Content Marketing Institute (CMI) undertakes extensive research that provides valuable insights on how marketers have allocated their resources and …
If you don’t spend time evaluating trends in social media to improve your content marketing strategy, you’re probably missing out on an …
Internet users have many options available to them. When they need a product or service, they can use the internet to conduct …
Content marketing is now a “must have” for financial tech companies, according to a new study by BackBay Communications, which shows that …
Four in ten marketing leaders believe that artificial intelligence (AI) is enabling them to improve personalisation and deliver digital content and experiences …
Documented strategies work Experts have been espousing the benefits of documented strategies for some time, so there’s no excuse not to have …
Focusing on a single format Marketers recently admitted to feeling overwhelmed by the scale of the tools and platforms available to them. …
Content marketing costs 62% less than comparable marketing tactics and delivers greater results, but even with the inherent effectiveness of high-quality …
Content needs to be original and relevant, so creative is never a good option for automation, but the wonderful world of …
Just one in ten marketers will use Digital PR to amplify the power of content marketing this year despite the vast …
Content marketing is now second only to paid search as the most important marketing strategy for digital advertisers, according to a …
Agencies are in the best position to deliver memorable content for clients as they are more committed and sophisticated in their …
A quarter of B2C marketers have spent more on outsourcing content marketing to agencies and other third parties this year, according to …
Real value and lasting impact are two phrases that have been trumpeted as key content marketing trends for 2019 in a myriad …
Manufacturing marketers are lagging behind their B2B counterparts in the content stakes and need to do more to provide articles and case …
Capturing consumer attention and building a strong brand reputation is becoming harder than ever before. Increased competition online means that more and …
Focusing on the “content experience” and following a five-step framework for creation and distribution can help brands to drive a significant increase …
Executing a successful content marketing campaign is not easy in the B2B sector. But brands can overhaul their efforts by taking stock …
Generating content for social media and measuring the impact of email marketing are two areas where brands are struggling, according to the …
Artificial intelligence technology is changing how companies do business across industries. Even content marketers need to be aware of how AI impacts …
The Internet of Things (IoT), interactive virtual reality (VR) and transparency are three of the key content marketing trends that brands need …
Content marketing was the most successful strategy for brands by a considerable margin during the last 12 months, according to a new …
In content marketing, the “what” of your message may capture audience attention, but it’s the “how” that really engages them. If content …
A solid content marketing strategy will incorporate both seasonal and evergreen content. However, keeping seasonal content fresh month after month and year …
Nine out of ten marketers believe audience data is valuable for content campaigns, according to a new study by Lotame – a …
Content is one of the top digital marketing channels for brands, according to a new survey by Clutch. The findings also indicated …
Content marketing is an effective way to generate leads, but over time even a successful campaign can benefit from a refresher. If …
Sometimes, even the most tried-and-tested content marketing strategy will benefit from a bit of a shake-up. If your scheme is starting to …
Content marketing will be the top priority for chief marketing officers (CMOs) this year despite an ongoing struggle to measure the true …
Brands will focus martech investment on content marketing and data solutions during the next 12 months, according to a new study published …
According to some estimates, more than 700,000 hours of video are uploaded to YouTube and upwards of 200 million blog posts go …
Written content is the most effective form of content marketing for driving traffic to a website, according to a recent study by …
Six out of ten financial institutions are planning to increase their investment in content marketing, according to the 2018 Digital Trends in …
Travel brands are investing more in content marketing this year to deliver personalised messages across multiple channels, a new study has found. …
LinkedIn, the social network for professionals, has just rolled out new Sponsored Content carousel ads with customised, swipeable cards. These new ads …
Years ago, businesses believed in the power of “trade secrets”, holding proprietary information or successful habits close and hidden from consumers and …
Blogs have long been a crucial element in content marketing, but there is more to creating a successful blog than link building …
According to a recent study by UK-based Zazzle Media, email continues to play a significant role in content marketing strategies, yet companies …
Many businesses experience a dip in sales during the long days of summer. If you are worried about a warm-weather slump, then …
With the meteoric rise of social media and its influence on content marketing, it can be easy to overlook the continued relevance …
Toxic masculinity is still a problem for many brands who are failing to evolve to new concepts of gender, a new study …
A successful approach to B2B digital marketing can be broken down into six key takeaways, revealing the unique challenges and opportunities for …
Six second ads are effective at reinforcing messages previously delivered via longer ads or other forms of content, and are more likely …
According to a recent survey, a surprising number of digital marketers feel that they are unable to deliver meaningful customer engagements in …
Content marketing industry leaders want to establish a set of standards and solutions to “clearly differentiate” organic articles, blogs and other resources …
Content marketing grew from a desire to give consumers value rather than a sales pitch. According to some experts, though, a few …
According to a recent survey from the CMO Club in partnership with Globality, nearly a third of head marketing officers are unhappy …
According to the latest edition of PQ Media’s annual Global Branded Entertainment Forecast, content marketing has quickly grown to a $16bn industry …
Digital agencies can play a vital role in the rapid deployment of content across platforms to engage with audiences according to Accenture …
According to new research published by the Content Marketing Institute, two-thirds of tech marketers are now outsourcing their content marketing activities, and …
One of the driving digital marketing trends of the past year has been the way content influences search engine optimisation. Those on …
Coca-Cola has pivoted towards content marketing to tell better brand stories in Asia. The brand believes engaging articles and videos can tap …
Too many digital marketers are consumed by cost concerns when it comes to Google AdWords. Rather than asking how much you should …
There is no simple formula to use that will determine the content distribution channel that is right for your business. Several factors …
Live video will be a top priority for brand and retail executives in 2018 amid a growing desire to use visual content …
Brands may be struggling to get the best out of their content marketing efforts due to general lack of knowledge within the …
Organic search was the best performing channel for marketers in 2017 and will be a number one priority again next year as …
Marketing expert Sam Balsara believes there are now “limitless” opportunities for brands to use content to enhance their brand, amplify marketing campaigns …
A new study conducted by SEMrush is the latest to reveal that more relevant and in-depth forms of content have a much …
A recent report revealed that the world’s most influential asset managers define content marketing and thought leadership are top priorities for their …
A quick assessment of your site’s expired or broken pages can put you on a clear path to a more adaptive content …
Content marketing is everywhere. No matter your background or industry, there’s no doubt you’ve been exposed to it, even if you don’t …
Major brands like Geico, Under Armour, and Coca-Cola are able to experiment with different content marketing strategies because they have the kinds …
Facebook rolled out two new tools including Dynamic Creative to help brands optimise their content marketing campaigns in the run up to …
This week, the UK’s largest travel firm officially changed its name from Thomson to TUI. Thomson has been a familiar name in …
Santander recently said that its latest targeted content campaign has transformed its fortunes by driving a host of important metrics, including site …
Private equity companies are now using content marketing to highlight their expertise within the industry and company culture due to a new …
Brands need to be visible in social media timelines to drive engagement, but a new study has warned marketers that there are …
Digital software enterprise Marketo has released a new artificial intelligence tool to help brands find the best content formats for each of …
A quarter of consumers are more likely to buy a product or service from a brand if it publishes ad content and …
Tech marketers are ramping up the scale of production and budgets significantly for content marketing campaigns, according to a new report from …
Just 5 per cent of marketers believe that they are at an “advanced level” in terms of creating content with strong visual …
MarketingProfs and the Content Marketing Institute have released their latest annual report concerning content marketing trends, budgets and benchmarks. The good news …
Developing high-quality content to drive better results on search engines is the most important SEO issue to address this year for enterprise …
Global content marketing revenues increased by 14 per cent to $28.1 billion (£21.7 billion) last year and are set to soar at …
Marketers are blurring the line between content and ad creative in order to deliver more relevant and compelling messages to consumers across …
Christmas is still almost five months away, but retailers are already eager to create their marketing campaigns for the holiday season, and …
Lead generation is the most important content metric for gauging marketing success, according to a new report published by SEO platform Publicity.ai. …
Facebook will prioritise fast-loading content in user’s news feeds after tweaking its algorithm to take into account how long it takes to …
Almost two-thirds of customers want marketing content to be tailored to their specific needs and “pain points,” according to a new study …
Brands in east Asia deemed content as one of their most effective marketing channels last year, but the majority are still struggling …
The majority of marketers are not satisfied with their ability to localise content and are generally failing to invest in strategies to …
Twitter has been rated as the best social media platform for B2B marketers, according to a new content marketing report published by …
Brands can enjoy more success with their content marketing campaigns by publishing articles and videos that add value to their product or …
The vast majority of marketers say that their enterprises now believe that content is a vital business asset, but almost half admit …
A recent report by MediaRadar suggests that marketers and advertisers are now doubling down on the quality of content following a notable …
Brands can use podcasts to build an audience if they focus on a “content first and marketing second” approach, according to popular …
Brands should focus on creating content that is entertaining and relevant to their audience rather than pushing their own agenda too much, …
High-quality content is vital to social media marketing success, and other factors such as paid ads, profile design and strategies won’t make …
Facebook continues to clamp down on fake news after revealing that it has tweaked the algorithm for its news feed so that …
Consumers are becoming more influenced by content shared across the web after a new study by the New York Times found that …
CXOs prefer to consume premium-grade, feature-length articles and reports to gain business insights and inform critical decisions, according to a new study …
A new How Brands Annoy Fans study has again highlighted the potentially detrimental impact of publishing ads near offensive content after it …
A new study has found that content marketing remains the number-one marketing consideration globally in 2017. It has not retained its dominance …
Travel brands must use content to deliver targeted digital experiences that keep consumers engaged across a range of devices, according to new …
Consumers reward fast-loading mobile web pages with higher levels of engagement, according to a new report published by analytics enterprise Chartbeat. The …
Almost half of marketers are now using interactive content, and 79 per cent are planning to increase their spend on quizzes, assessments, …
Brands need to place a greater emphasis on leveraging analytics tools on social media to identify target audiences and deliver relevant content …
More than 80 per cent of chief marketing officers at law enterprises are planning to produce more content in 2017, according to …
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The vast majority of agency executives believe that video is the most effective medium for delivering an engaging brand message and that …
Brands can take advantage of concerns about fake news by delivering high-quality, truthful and relevant content to consumers, according to a new …
Snapchat is making it easier for marketers to purchase ad content with the launch of a new self-serve tool. The video-focused platform …
Health systems and hospitals are recognising the importance of delivering a creative content marketing campaign, but just a quarter deem their efforts …
Large corporations are making interactive content a cornerstone of their content marketing campaigns due to its ability to engage consumers in a …
SMEs should look to outsource their content marketing campaigns to a digital agency to save time and resources, according to a new …
Brands should evaluate whether they need to extend content to new platforms and make sure that they have a “deep understanding” of …
B2B marketers must “go the extra mile” with their content marketing endeavours to overcome the scepticism of potential buyers and show that …
The most successful B2B enterprise marketers focus content creation on audience needs and expectations rather than pushing an independent brand story, and …
Brands should establish a collaborative and healthy relationship with content agencies in order to create the most engaging articles and videos for …
A new study by SmartCompany has found that small and medium-sized enterprises are set to go big on content marketing during the …
Two-thirds of marketers believe that content marketing is critical for achieving business goals such as audience engagement and customer acquisition, according to …
Brands will be required to leverage artificial intelligence (AI) and other forms of advancing tech to deliver engaging content that is highly …
Brands and publishers need to ensure that their content is immersive and engaging and provides an immediate benefit to consumers in order …
Brands that focus on in-house content creation are generally unsatisfied with the results and are struggling to identify and invest in content …
Content marketing is the most important digital-related activity for organisations in 2017, and more than half are planning to increase their investment …
Content marketing platform BrightEdge has launched new local search and site audit capabilities to empower brands to deliver engaging and compelling content …
YouTube has seen exponential growth in video consumption figures in recent years, and it announced on Tuesday that its users now watch …
Marketers need to adopt an audience-centric and quality-above-all-else approach to content creation in order to engage with potential customers consistently, according to …
B2B marketers should take advantage of IT professionals’ growing content consumption habits by delivering a “variety of pertinent content” that will drive …
Valentine’s Day is now just a week away, and a guide released by Bing has urged content marketers to create content optimised …
Content marketers will need to produce “high-quality, value-driven” content and leverage new tech tools and platforms in 2017 in order to cut …
A fifth of small and medium-sized businesses in the US will increase their content marketing budgets in 2017, according to a new …
Only half of B2B marketers have a documented strategy for their content marketing efforts, and even less have outlined a campaign for …
Digital marketers will invest more time and money into creating content for brand experiences during the next five years as they begin …
A new study by content marketing specialist Siege Media has taken a closer look at the keywords that have the worst click-through …
Social media intelligence enterprise Unmetric has added Pinterest to its ‘Discover’ search engine functionality. Brands will now be able to search through …
A new study by a leading marketing specialist has found that enterprises could transform their content campaigns and results if they merely …
Content marketers should focus on creating blogs and content hubs that are designed to engage, retain and convert clients in order to …
Nine out of ten marketers now use visual content in more than half of the blog posts, news and infographics that they …
Instagram will begin inserting full-screen video ads within its 24-hour Stories as it looks to monetise ephemeral content on the visual platform. …
Nine out of ten consumers in the US and UK strongly believe that brands need to overhaul their content creation efforts in …
Marketing professionals are now making use of multiple media tools to create and publish ad content, measure performance and optimise strategies, according …
Content must be tailored towards mobile devices and platform-agnostic to meet the needs of consumers in 2017, according to a new study …
Brands should consider using more user-generated content in their marketing efforts in order to establish trusted and meaningful interactions with customers, according …
Digital ad spend in the United States reached a record high of $17.6 billion (£14.4 billion) during the third quarter of 2016, …
Nine out of ten marketers are now using a mix of organic and paid tactics for their social media marketing endeavours, according …
The vast majority of enterprises and marketers will look for outside help with content creation and development in 2017, according to a …
Relevant and engaging content is becoming more important when determining search engine rankings on Google, according to a new study published by …
Internet marketing company WebpageFX has published a new infographic to help content marketers and publishers to better target and reach each generation …
Facebook has revealed that several of its marketing metrics have been misreported, and it is now rolling out fixes to correct them. …
Two-thirds of committed content marketers are now clear on what they need to do to manage a successful campaign, according to a …
Disney is currently publishing more than 6,000 pieces of content every month across its marketing channels and claims that it has a …
Facebook is now using a new ranking system on mobile devices that will surface relevant content and stories in real time for …
Content marketers who supplement engagingly written articles with videos and relevant images receive 94 per cent more views and substantially higher conversion …
Consumers in the US still prefer to browse content marketing offers via email rather than on social media or other platforms, according …
Fast food giant McDonald’s has revealed that it is planning to strengthen its content marketing efforts during the next 12 months and …
Investing in a content marketing plan is a big step to take. If you’ve been reading the other articles in this series, …
You’ve decided that you want to use content marketing for your site. It’s a great choice – you’ll increase your traffic, boost …
It’s something that everyone in marketing can sympathise with: you put a lot of time and effort into your website, make sure …
Everyone who works in travel marketing knows that, at its core, it’s about selling a dream. Most people can only go on …
Content marketing is one of the most effective ways to let people know about what your business does, and if you go …
Social media is a key driver for triggering product interest and purchase intent and aiding search and discovery for Asian consumers, according …
SnapChat is set to launch a behavioural targeting tool that will enable brands and publishers to tailor their content marketing campaigns using …
Content marketing software enterprise Contently has launched a new “Social” feature that aims to provide publishers, creators and strategists with the tools …
Brands are placing a greater emphasis on social media in their content marketing strategies, according to the second annual Marketing Monitor study …
Pinterest is making it easier for publishers and brands to buy the ads that they like with a new impression-based ad auction …
US enterprises are now deploying eight different marketing channels on average, with website and social media the most used, according to a …
A new study carried out by information tech specialist Bitkom suggests that the value of digital news content in Europe is increasing. …
Brands and publishers need more help to optimise their content marketing strategies for a global audience, according to a new research paper. …
Yahoo is the latest tech giant to launch a full suite of content marketing products. These products are intended to help brands …
YouTube has launched a free training guide to help brands and agencies to build an effective video content strategy. The new Brand …
Blog posts and research reports have been named as the most effective forms of content marketing in a new study by online …
Almost nine out of ten enterprises now have a content marketing team, and more than 40 per cent of them are planning …
Marketers have predicted that content marketing will be the most important digital marketing activity during the remainder of 2016, with more than …
Nearly six out of ten business-to-business marketers believe that blogs are the most valuable form of marketing content, according to a new …
A new infographic posted by Salesforce has highlighted the importance of investing in quality content marketing. Its own stats show that 70% …
A recent survey of 3,000 financial institutions by IT company Wipro found that less than 15 per cent have a mature digital …
Creating quality content not only enables you to engage customers, but also increase traffic to your website and improve your search rankings. …
If you are looking to raise awareness of your brand and increase traffic to your website, content marketing is crucial. You can …
What does a Hollywood ‘A’ List actor and producer know about content marketing? Rather a lot, as it happens, if he happens …
It was The Next Big Thing only last year, but the nature and future of content marketing is coming under heavy shellfire …
With all of the recent updates to the Google search algorithms (Panda, Penguin and Hummingbird), a toll is being taken on social …
The positive, long lasting effects of content marketing have been demonstrated by the success of Netflix drama Orange is the New Black. …
Yahoo wants to pull itself up and be recognised as a major player again, and it’s using the coattails of the mobile …
For content marketers, the Millennial age group is the one to target. The Millennials (generally the age group between 16 and 35) …
Sometimes it just seems to be an uphill struggle – you are a small internet company trying to make your voice heard …
Think of the typical YouTube viewer and you’d be forgiven if you automatically picture a teenager, alone in their bedroom, religiously watching …
A new survey carried out by the Content Marketing Association has revealed that over half of senior marketing managers plan to increase …
A leading executive has spoken about the need for brands that use content marketing to create new metrics if they are to …
The importance of video as an element for use in content marketing is starting to be realised. Is this medium the future …
