High-quality content is always the end goal for creatives, marketers, and brands, but what does this rather vague term actually mean, and …
The vast majority of marketers believe that their use of content is effective, but just six per cent say that they are …
Programmatic digital ads now account for almost 80 per cent of total ad spend on mobile in the US, and the process …
Older teenagers in the UK and Germany are particularly receptive to branded content and react favourably to native articles, celeb content, branded …
Content marketers are planning to create more original content and optimise their blog posts, news and videos for multi-device access in order …
The use of topical content and text and subtitles to draw viewers’ attention are two of the main drivers for boosting …
Virtual reality (VR) has yet to take off in content marketing terms, according to a new report published by Yes Lifecycle Marketing, …
Content density is set to be one of the most important factors for optimising SEO strategies in 2017, and the “per word …
Brand awareness is the main goal for half of content marketers, and blog posts are amongst the most effective forms of content …
Internet marketing company WebpageFX has published a new infographic to help content marketers and publishers to better target and reach each generation …
Two-thirds of committed content marketers are now clear on what they need to do to manage a successful campaign, according to a …
Facebook is now using a new ranking system on mobile devices that will surface relevant content and stories in real time for …
Content marketers who don’t embrace mobile strategies risk missing out on a quarter of their potential audience, according to a new study …
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