Content creation

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With a little over two months of the year left, planning is already underway in content marketing departments for what is expected …

Seven in 10 B2B companies are planning to spend more on content creation in 2021, but, with around a third admitting that …

News articles can contribute to the quality of a website and do not need to be very popular to be worthwhile, according …

A lot of moving parts need to be put in place strategically to get content marketing materials out of the door in …

Long-form content is back in vogue. Long gone are the days when consumers were sated by throwaway posts on social media and …

Content marketing costs 62% less than comparable marketing tactics and delivers greater results, but even with the inherent effectiveness of high-quality …

Content and search engine optimization are closely linked, so it can pay dividends to consider the latter when you are creating …

High-quality written content is central to marketing and SEO success, but it is also important to spice up blocks of prose …

Content marketing strategies are generally centred on the creative process and amplifying reach after blogs, articles and videos have been published to …

Creating content marketing materials for B2B buyers is a whole different ball game compared to the B2C equivalent. B2B transactions are fundamentally …

Google’s John Mueller says that improving content is one of the two best methods for boosting a webpage’s performance in search engine …

Goal setting is a crucial element in any content marketing strategy. No matter what you hope to accomplish – generating leads, building …

Social media remains one of the best tools for digital marketers, but constant algorithm and policy changes across many of the most …

Brands need to establish a content creation model, align creativity and strategy and then craft compelling stories to deliver the articles and …

According to new research published by the Content Marketing Institute, two-thirds of tech marketers are now outsourcing their content marketing activities, and …

One in ten marketing execs says that they are now using machine learning and other forms of cutting edge technology to personalise …

According to the latest “B2C Content Marketing 2018: Benchmarks, Budgets and Trends” study published by CMI and MarketingProfs, brands value high quality …

Content creation is now considered one of the most critical PR activities for communications professionals, though the majority are still struggling to …

Content marketing is everywhere. No matter your background or industry, there’s no doubt you’ve been exposed to it, even if you don’t …

Nearly two-thirds of chief marketing officers are planning to invest in content creation for social media during the next 12 months, making …

More than 80 per cent of chief marketing officers at law enterprises are planning to produce more content in 2017, according to …

Marketers in the UK are feeling overwhelmed by the pressure to monitor external factors and threats that could have a detrimental impact …

Marketers must outline a documented strategy and commit fully to their content endeavours to have the best chance of succeeding in 2017, …

Instagram has updated its swipe-able Carousel format to allow users and brands to select and post up to ten images and videos …

Nine out of ten consumers in the US and UK strongly believe that brands need to overhaul their content creation efforts in …

Disney is currently publishing more than 6,000 pieces of content every month across its marketing channels and claims that it has a …

SEO trends for 2016

December 30, 2015
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According to SEO expert Jim Yu, brands will need to pay close attention to emerging SEO trends in the New Year. With …

Content creation | Purecontent
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