With a little over two months of the year left, planning is already underway in content marketing departments for what is expected …
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Content creation
Seven in 10 B2B companies are planning to spend more on content creation in 2021, but, with around a third admitting that …
News articles can contribute to the quality of a website and do not need to be very popular to be worthwhile, according …
A lot of moving parts need to be put in place strategically to get content marketing materials out of the door in …
Long-form content is back in vogue. Long gone are the days when consumers were sated by throwaway posts on social media and …
Content marketing costs 62% less than comparable marketing tactics and delivers greater results, but even with the inherent effectiveness of high-quality …
Content and search engine optimization are closely linked, so it can pay dividends to consider the latter when you are creating …
High-quality written content is central to marketing and SEO success, but it is also important to spice up blocks of prose …
Content marketing strategies are generally centred on the creative process and amplifying reach after blogs, articles and videos have been published to …
Creating content marketing materials for B2B buyers is a whole different ball game compared to the B2C equivalent. B2B transactions are fundamentally …
