Consumers

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A company’s ‘ethics’ are now a prime consideration for consumers prior to purchase, with eight in 10 people now taking the time …

Customer feedback can help to shape and inform your content marketing campaigns, but how exactly do you go about collecting information on …

Personalised content will be at the top of the marketing to-do list for business-to-business organisations in 2020, according to a new study …

As the battle for dominance in search engines reaches fever pitch, a new study by Yext and Forbes has found just 50% …

Consumers across all age groups are now more receptive to online ads and are becoming less concerned about auto-play content and ad …

Marketers in Asia are following their Western counterparts by focusing on personalisation and tech that will improve data analytics as they look …

Travel brands should focus on the “old school” method of publishing authentic, high-quality content rather than creating flashy experiences and tapping into …

Vertical content has entered the mainstream during the last few years due to the remarkable rise of smartphones and the way that …

Consumers reward fast-loading mobile web pages with higher levels of engagement, according to a new report published by analytics enterprise Chartbeat. The …

Nine out of ten consumers in the US and UK strongly believe that brands need to overhaul their content creation efforts in …

Social media is a key driver for triggering product interest and purchase intent and aiding search and discovery for Asian consumers, according …

New guidance from the Organisation for Economic Co-operations and Development has called on governments across the world to implement adequate data privacy, …

Consumers | Purecontent
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