A third of marketers will invest more in lower-cost activities such as SEO and content if there is a global recession following …
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Campaigns
Content marketing campaigns don’t always go as planned. Unexpected challenges and roadblocks can lead to campaign downtime, which can undermine all of …
The vast majority of marketers expect campaigns spearheaded by content to grow during the next two years as brands begin to experiment …
Facebook revealed a few tips to help brands to “holiday-ready” their marketing campaigns earlier this week as it launched a raft of …
Facebook is preparing for the busy pre-Christmas shopping period with the rollout of several new tools designed to make it easier for …
Brands that deploy content marketing campaigns across three or more channels can significantly increase key metrics and deliver better returns compared …
Health systems and hospitals are recognising the importance of delivering a creative content marketing campaign, but just a quarter deem their efforts …
The vast majority of marketers believe that their use of content is effective, but just six per cent say that they are …
Facebook has revealed that several of its marketing metrics have been misreported, and it is now rolling out fixes to correct them. …
Content marketers who supplement engagingly written articles with videos and relevant images receive 94 per cent more views and substantially higher conversion …
