Campaigns

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Which channels would marketers focus on during a potential recession?

A third of marketers will invest more in lower-cost activities such as SEO and content if there is a global recession following …

Content marketing campaigns don’t always go as planned. Unexpected challenges and roadblocks can lead to campaign downtime, which can undermine all of …

Marketers to expect major growth in content-driven campaigns in 2020:21

The vast majority of marketers expect campaigns spearheaded by content to grow during the next two years as brands begin to experiment …

Facebook revealed a few tips to help brands to “holiday-ready” their marketing campaigns earlier this week as it launched a raft of …

Facebook is preparing for the busy pre-Christmas shopping period with the rollout of several new tools designed to make it easier for …

Brands that deploy content marketing campaigns across three or more channels can significantly increase key metrics and deliver better returns compared …

Health systems and hospitals are recognising the importance of delivering a creative content marketing campaign, but just a quarter deem their efforts …

The vast majority of marketers believe that their use of content is effective, but just six per cent say that they are …

Facebook has revealed that several of its marketing metrics have been misreported, and it is now rolling out fixes to correct them. …

Content marketers who supplement engagingly written articles with videos and relevant images receive 94 per cent more views and substantially higher conversion …

More than three-quarters of marketers are planning to produce more content, including blog posts, videos, e-books and infographics, during the next 12 …

Instagram is reportedly preparing to launch a new suite of analytics tools called “Insights” for brands and publishers. According to Later, the …

Campaigns Archives - Purecontent