Organic social media channels are the preferred method of distribution for brands creating video content, according to a new report from Wibbitz. …
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Branded content
Editorial content and engaging visuals can help to differentiate brands in the digital marketplace according to a new study from CMO Council. …
Brands are now more confident that editorial articles and prestigious blogs will resonate well with audiences compared to a decade ago, according …
Consumers spent a whopping $18.2bn last Valentine’s Day, proving that the holiday has become a rich opportunity for both large and small …
Branded content is much better at driving awareness and engagement compared to paid impressions on Facebook, according to a new study by …
Branded content with longer headlines are better for driving engagement with target audiences, according to a new study published by tech enterprise …
Publishers are now using traditional demographics less when targeting audiences with organic content, as younger audiences and other users across social and …
Nine out of ten women enjoy content created by brands and prefer the articles and videos that they consume to be authentic …
Branded content is more effective when published alongside display ads, according to a new study by Ipsos Connect and Polar. The media …
Sharing branded content on social media provokes positive feelings of happiness, acceptance and engagement for users, and marketers need to better understand …
