Publishers are now using traditional demographics less when targeting audiences with organic content, as younger audiences and other users across social and …
Sharing branded content on social media provokes positive feelings of happiness, acceptance and engagement for users, and marketers need to better understand …
Brands should only leverage digital platforms that help them engage with a target audience rather than attempting to be “everywhere” online, according …
Longer forms of social video storytelling were incredibly effective in driving engagement during 2016, according to a new resource published by media …