Publishing content that creates an emotional bond with consumers is the best way to drive sales over the festive period, according to …
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Brand marketing
Three quarters of brands have increased their spend on influencer marketing in 2020 and many are exploring more “platform agnostic” campaigns to …
Advertisers are leveraging less than half of the first-party data available to them despite the vast majority of brand marketers claiming …
Written articles are the most engaging form of content for social media users, according to a new comprehensive study regarding the most …
A new study has found that content marketing remains the number-one marketing consideration globally in 2017. It has not retained its dominance …
Twitter has joined forces with online retail giant Amazon in a bid to aid brand marketing. If a Twitter user sees a …
