Brand engagement

Instagram has announced an array of new updates designed to make it easier for brands to publish creative organic content on the …

Snapchat is often defined as the social media domain for tweens and teenagers, but a new study by media agency UM has …

Pinterest is making it easier for marketers to track how branded content is performing on the visual discovery platform with the rollout …

Content marketing is the most important digital-related activity for organisations in 2017, and more than half are planning to increase their investment …

Millennials prefer to consume “bite-size content” and are open to engaging with brands in a variety of online and offline marketing formats, …

Social media is a key driver for triggering product interest and purchase intent and aiding search and discovery for Asian consumers, according …

Consumer-generated content (CGC) is key in helping brands to drive business value, increase revenue and convert customers, according to a new study …

Brands have experienced the most significant adoption rates on Instagram during the last twelve months, according to the latest Social Media Inflation …