B2C

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Exceptional digital customer experience essential for consumers

The use of relevant and accurate web copy on product pages is closely linked to “exceptional” customer experiences, according to new research …

Marketers have a chance to reach “literally captive audiences”

Content marketers have an opportunity to engage with “literally captive audiences” during the lockdowns being implemented across Europe and in North America, …

Both B2C and B2B content marketers reported more success in 2019 compared to a year ago and 75% believe that they are …

The majority of B2C companies are now outsourcing one or more of their content marketing activities, according to the latest annual ‘B2C …

Invest in content creation The majority of B2C professionals said they have increased their spend on ‘content creation’ during the last twelve …

Two-thirds of B2C marketers are now either “very” or “extremely” committed to content marketing, according to the latest part of the 2019 …

A quarter of B2C marketers have spent more on outsourcing content marketing to agencies and other third parties this year, according to …

Almost two-thirds of customers want marketing content to be tailored to their specific needs and “pain points,” according to a new study …

Search engine results on Google deliver a more immediate and long-lasting impression for consumers compared to corporate websites and are more likely …

Content marketers should focus on creating blogs and content hubs that are designed to engage, retain and convert clients in order to …

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