B2B

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How to overcome these common B2B content challenges

The majority of B2B buyers rely on content to research and make important decisions. However, marketers in this space say that they …

Number of content requests from B2B buyers rises again

The number of content requests from B2B buyers has risen for the third year in a row, according to a new report …

Five ways content marketing can support your business

Low-cost content is ideally suited to the survival tactics that many companies are deploying to keep their marketing campaigns afloat amid the …

In our previous blog post, we looked at three ways to use content to meet the rising digital expectations of customers and …

Three ways to meet rising digital expectations in the B2B industry

Eight in ten B2B decision-makers say that rising digital expectations are a primary “external threat”. To address this issue head-on in 2020, …

2020 is now less than a month away, and with the new decade will come an opportunity to update and overhaul B2B …

Content creation is the most popular activity for outsourcing, and the majority of B2B brands now use agencies and other third parties …

A recent survey by Episerver found that B2B decision-makers are desperate to improve digital experiences to engage with clients and customers. The …

Personalised content will be at the top of the marketing to-do list for business-to-business organisations in 2020, according to a new study …

B2B brands delivering ‘buyer enablement’ content through the right channels can drastically increase a buyer’s confidence when making decisions and drive sales …

Blogs are the preferred content marketing format for B2B marketers attempting to drive lead gen and awareness, according to a new report …

Only 20% of enterprises are effectively personalising content at scale despite 88% agreeing that they need to deliver more relevant and tailored …

It has become a pragmatic orthodoxy in content marketing that the best copy emphasises the underlying benefits of a product or service …

A study released last week by Immediate Future found that B2B professionals are turning to Instagram to consume content as the image-focused …

A report released this week by Immediate Future found that senior B2B buyers are craving informative and opinionated content on relevant topics …

B2B buyers are “hungry” for content that aids their decision-making according to a new study by Skout, which states that informative digital …

Seven in ten B2B decision-makers say that thought leadership content is the single biggest influence on their choice of whether to …

B2B manufacturing brands need to create more engaging content to help buyers make informed decisions, according to a new report released …

Half of B2B buyers now use content to inform their decision-making about purchases according to a recent report, but many enterprises …

Online articles and blogs will be the most popular content format for B2B tech companies aiming to drive both brand and …

Manufacturing marketers are lagging behind their B2B counterparts in the content stakes and need to do more to provide articles and case …

B2B marketers are targeting evolution rather than revolution in 2019 after a new report from Informa Engage found that scaling and optimising …

Recent research by eMarketer estimated that adult Americans spend more than an hour each day watching videos on their digital devices, while …

Creating content marketing materials for B2B buyers is a whole different ball game compared to the B2C equivalent. B2B transactions are fundamentally …

Editorial articles and blogs are the most popular business content format for Millennials and Generation Xers, according to a new survey released …

Data quality plays a crucial role in content personalisation and campaign execution, but only half of B2B marketers are confident about their …

Brands need to increase the emotional resonance of content to drive B2B sales, according to a new report published by social networking …

A successful approach to B2B digital marketing can be broken down into six key takeaways, revealing the unique challenges and opportunities for …

Almost nine in ten B2B enterprises will leverage the power of digital content marketing in 2018 in order to drive engagement across …

Global content marketing revenues increased by 14 per cent to $28.1 billion (£21.7 billion) last year and are set to soar at …

Almost two-thirds of customers want marketing content to be tailored to their specific needs and “pain points,” according to a new study …

Twitter has been rated as the best social media platform for B2B marketers, according to a new content marketing report published by …

Content Marketing Institute (CMI) has urged brands to overhaul their blogging strategies in order to actively attract and engage with a target …

CXOs prefer to consume premium-grade, feature-length articles and reports to gain business insights and inform critical decisions, according to a new study …

Search engine results on Google deliver a more immediate and long-lasting impression for consumers compared to corporate websites and are more likely …

B2B marketers must “go the extra mile” with their content marketing endeavours to overcome the scepticism of potential buyers and show that …

The most successful B2B enterprise marketers focus content creation on audience needs and expectations rather than pushing an independent brand story, and …

The majority of B2B marketers are still struggling to measure the value of their social media content efforts due to a lack …

Marketers must outline a documented strategy and commit fully to their content endeavours to have the best chance of succeeding in 2017, …

Content marketers should focus on creating blogs and content hubs that are designed to engage, retain and convert clients in order to …

Nearly six out of ten business-to-business marketers believe that blogs are the most valuable form of marketing content, according to a new …

B2B Archives - Purecontent