Seven in 10 B2B companies are planning to spend more on content creation in 2021, but, with around a third admitting that …
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The majority of B2B buyers rely on content to research and make important decisions. However, marketers in this space say that they …
The number of content requests from B2B buyers has risen for the third year in a row, according to a new report …
Low-cost content is ideally suited to the survival tactics that many companies are deploying to keep their marketing campaigns afloat amid the …
In our previous blog post, we looked at three ways to use content to meet the rising digital expectations of customers and …
Eight in ten B2B decision-makers say that rising digital expectations are a primary “external threat”. To address this issue head-on in 2020, …
2020 is now less than a month away, and with the new decade will come an opportunity to update and overhaul B2B …
Content creation is the most popular activity for outsourcing, and the majority of B2B brands now use agencies and other third parties …
A recent survey by Episerver found that B2B decision-makers are desperate to improve digital experiences to engage with clients and customers. The …
Personalised content will be at the top of the marketing to-do list for business-to-business organisations in 2020, according to a new study …
