Audience Engagement

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Half of B2B buyers now use content to inform their decision-making about purchases according to a recent report, but many enterprises …

B2B marketers are targeting evolution rather than revolution in 2019 after a new report from Informa Engage found that scaling and optimising …

A recent study by Finn Partners found that travel consumers would rather brands serve up authentic content over flashy experiences, but what …

Spending time and resources on content that fails to get noticed is one of the most frustrating parts of content marketing. If …

Generating content for social media and measuring the impact of email marketing are two areas where brands are struggling, according to the …

One of the keys to successful content marketing is to maintain a sharp focus on growth. If your strategy isn’t driving development, …

The Internet of Things (IoT), interactive virtual reality (VR) and transparency are three of the key content marketing trends that brands need …

Connecting with consumers through content is essential, but gathering the right data to inform your strategy can be difficult. A survey can …

In content marketing, the “what” of your message may capture audience attention, but it’s the “how” that really engages them. If content …

According to new research by Channel 4, 60% of young people want ad content to be “purpose-driven” rather than merely pushing a …

Nine out of ten marketers believe audience data is valuable for content campaigns, according to a new study by Lotame – a …

Content is one of the top digital marketing channels for brands, according to a new survey by Clutch. The findings also indicated …

Toxic masculinity is still a problem for many brands who are failing to evolve to new concepts of gender, a new study …

Smart marketers recognise the right time to make changes in the way they spend budget and energy to improve brand exposure and …

We hear all the time about how consumer attention spans are shortening, so it seems counterintuitive to think about ways to create …

Almost nine in ten B2B enterprises will leverage the power of digital content marketing in 2018 in order to drive engagement across …

Brands must be able to identify and engage with their addressable audiences in order to drive positive return on investment with their …

Instagram Stories is celebrating its first anniversary, and influencer marketing platform Klear has published a new infographic and research that shows exactly …

The vast majority of retailers believe that the production of “rich content” is a high priority and that it delivers a positive …

Brands can use podcasts to build an audience if they focus on a “content first and marketing second” approach, according to popular …

Facebook is launching a new household audience ad targeting feature that enables brands to direct their sponsored messages to specific groups of …

Two-thirds of marketers believe that content marketing is critical for achieving business goals such as audience engagement and customer acquisition, according to …

Content marketers will need to produce “high-quality, value-driven” content and leverage new tech tools and platforms in 2017 in order to cut …

Audience Engagement | Purecontent
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