Ahead of Cyber Monday, and a potential spike in web-based queries, a new study by BrightLocal has found that organic search accounts …
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Analytics
Google appears to be testing a new method for tracking metrics in search, thus making it easier for webmasters and publishers to …
Using Google tools to gauge essential metrics is common practice for content marketing professionals. But there are other ways to leverage the …
MarketingProfs and the Content Marketing Institute have released their latest annual report concerning content marketing trends, budgets and benchmarks. The good news …
Consumers are sharing the vast majority of content through private channels such as messaging apps and email rather than social platforms, according …
Brands need to place a greater emphasis on leveraging analytics tools on social media to identify target audiences and deliver relevant content …
Marketers are still finding it difficult to determine the quantitative impact of their social media campaigns, with more than 60 per cent …
Social media management system Hootsuite has launched a beta version with new analytics and additional reporting options. The latest update brings a …
