analysis

All the posts published.

A CMI study found that a third of organisations are doing a poor or average job of bringing metrics and goals together …

Twitter has published a new report based on the “cultural insights” it has observed on the social media platform during the last …

Centralised data management is the key to unlocking high-quality, personalised content experiences, according to a new study by Oracle and Forrester Consulting. …

Google has denied that personalisation creates “filter bubbles” for users entering queries into search after a study released by DuckDuckGo suggested that …

SnapChat is set to launch a behavioural targeting tool that will enable brands and publishers to tailor their content marketing campaigns using …

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