YouTube has started testing several new ad formats as it attempts to create an online ad environment that helps brands and consumers …
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Facebook launched a range of new video ad programs at a media event in New York on Tuesday, as it looks …
Brand safety is a major concern for marketers, but the majority are struggling to implement effective strategies to ensure that ads are …
Google Analytics is making it easier for brands to get in-depth cross-device reports and access remarketing capabilities with the launch of a …
Big brands are making a foray into the world of poetry as they look at new ways to use the written word …
Facebook is doing its bit to improve transparency in digital marketing after announcing plans to overhaul metrics, so that brands can get …
According to recent data, nearly 75% of consumers prefer to spend their money with companies that know them by name and remember …
Instagram will begin inserting full-screen video ads within its 24-hour Stories as it looks to monetise ephemeral content on the visual platform. …
Brands went ‘all-in’ on mobile video ads during the Thanksgiving weekend, according to new data published by analytics enterprise IronSource. It found …
Facebook is rolling out two new updates that will improve a user’s experience when clicking on an ad on the platform. The …
