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YouTube tests features that make ads more immersive

YouTube has started testing several new ad formats as it attempts to create an online ad environment that helps brands and consumers …

Facebook launched a range of new video ad programs at a media event in New York on Tuesday, as it looks …

Brand safety is a major concern for marketers, but the majority are struggling to implement effective strategies to ensure that ads are …

Google Analytics is making it easier for brands to get in-depth cross-device reports and access remarketing capabilities with the launch of a …

Big brands are making a foray into the world of poetry as they look at new ways to use the written word …

Facebook is doing its bit to improve transparency in digital marketing after announcing plans to overhaul metrics, so that brands can get …

According to recent data, nearly 75% of consumers prefer to spend their money with companies that know them by name and remember …

Instagram will begin inserting full-screen video ads within its 24-hour Stories as it looks to monetise ephemeral content on the visual platform. …

Brands went ‘all-in’ on mobile video ads during the Thanksgiving weekend, according to new data published by analytics enterprise IronSource. It found …

Facebook is rolling out two new updates that will improve a user’s experience when clicking on an ad on the platform. The …

Google has confirmed that it will soon be punishing publishers who use pop-up ads on mobile that are hard to dismiss. Google …

Google AdWords is changing the Quality Score for new and low-activity keywords, with both set to be reported as “null” from 12 …

Pinterest is making it easier for publishers and brands to buy the ads that they like with a new impression-based ad auction …

Facebook is taking the fight to ad blockers with new tech that blends organic content and HTML for its ads on desktop. …

Video tech and analytics company Zefr has analysed the vast brand potential offered by the upcoming Summer Olympics in Rio and has …

Tumblr has launched a new advertising program that will finally enable publishers to make money from the content they post on their …

Google has announced a raft of AdWords and Analytics changes at its annual Performance Summit, including the arrival of extended text ads, …

Cloud enterprise Salesforce has launched Advertising Studio, a new product that integrates with Google’s Customer Match API and enables brands to deploy …

AdWords Express has introduced a new feature for publishers that enables them to access the “power of Google Analytics” from the main …

Facebook is reportedly planning to introduce paid ads to its messaging platform within the next few months. Tech website TechCrunch claims the …

Everyone knows the importance of having your brand terms as registered domains so that people can find you easily online. However, it’s …

As social networks continue to work out how they can monetise, Facebook is following up on new ad and Page features introduced …

Instagram has made a big leap to attract more marketers by making its ads available all around the world. The company has …

Facebook will now be using data from its “Like button and similar social features” in its interest-based ads, the social network giant …

It might seem difficult to believe, but despite now chalking up over 100 million users, message and video sharing platform Snapchat has …

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