To fully comprehend the impact of content marketing and to gauge its success, brands need to identify key metrics, track them …
Three quarters of brands expect content marketing to grow during the next two years and around half manage campaigns that are …
A poor brief can undermine the best content marketing efforts from the start, so it makes sense in 2019 to get back …
Great content always starts with great ideas. If you are struggling to pinpoint the right keywords and topics that will engage audiences, …
Visual content can be the cornerstone of any marketing campaign, whether it’s a meticulously researched and engaging infographic to educate consumers or …
With the New Year just three weeks away, Content Marketing Institute has published 85 predictions for the industry in 2019. It is …
Real value and lasting impact are two phrases that have been trumpeted as key content marketing trends for 2019 in a myriad …
Original content Consumers want more relevant and authentic blogs and articles more than ever before, so there has never been a better …
Algorithms can be a source of confusion for marketers, both on Google and social media. This is a problem as SEO is …
Mobile-first indexing Google launched its mobile-first index earlier this year, so brands should be doing everything they can to update content for …
Two-thirds of CMOs expect to spend more on marketing in 2019, while business leaders believe that brand awareness is the top metric …
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