• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01263 519749
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

YouTube’s experimental tools highlight keyword research and content gaps

December 3, 2021
-
Latest News
-
Posted by Getsy Malar Mannan

Any reputable and knowledgeable source in the industry knows that content marketing is no longer simply the production of written marketing texts.

 

Content marketing professionals reported that content marketing is a digital process that cultivates loyalty and trust in customers by combining both written and visual content to achieve this goal.

 

Analyses indicate that video content is an effective way to inform and educate potential buyers about specific products.

 

Wyzowl, a visual content developer, reported that 94% of marketers lauded video content for increasing the understanding of a product or service.

 

Forbes supports this viewpoint and emphasised that there is “no denying that we’re witnessing a shift in the way content marketing is delivered. The rise of ‘stories’ on Instagram and Facebook has changed the way brands deliver messages to their audience.”

 

Experts agree that these changes instigated by social media platforms pre-empted the stated shift and that the days when long-winded texts underpinned content marketing strategies are gone.

 

In the same article, Forbes indicated that 85% of marketers expressed views that video content marketing is becoming a tested means to reach and engage new and Millennial audiences.

 

Two-thirds of consumers, which is overwhelmingly significant when it comes down to pounds and pennies, stated they engaged with a brand, whether it be a product or service, after viewing videos on social media.

 

YouTube is the most-watched online video channel around the world.

 

Given the evident shift in online content delivery, YouTube’s Creator Insider announced on Thursday, 25th November 2021 that it would provide analytical tools to aid content creators in their mission to hit search engine optimisation (SEO) targets.

 

The online video-sharing website explained that its proposed Search Insights will measure two different SEO parameters.

 

The first, called ‘Your Viewers’, will show content publishers the top searches from their viewers or similar channels.

 

The second, called ‘Searches across YouTube’, broadens this parameter and includes searches across the entirety of YouTube on a specific topic.

 

YouTube expounded that this second functionality aims to enable content marketers to go beyond their targeted audiences and identify what people, in general, are searching for.

 

Both of these insights will help content marketing agencies and creators to identify the keywords used by searchers.

 

Industry experts state that the identification of keywords used by internet users helps creators to incorporate identified search terms in content, which ultimately leads to better SEO realisation and search engine page rankings.

 

YouTube further indicated that its Search Insights will provide a means for identifying content gaps.

 

Alina Verbenchuk of Creator Insider described a content gap as an unsuccessful search where users cannot find the information – written or visual – they are looking for.

 

The YouTube tool tags these unsuccessful searches with content gap labels, thereby identifying opportunities to develop content to address these gaps.

 

Professionals in the field believe that content marketers can use these insights to integrate, improve and create new written and visual content that connects with audiences.

 

They recommend that online brands partner with reputable content marketing agencies to realise these objectives.

← PREVIOUS POST
Do press releases work as a marketing tool?
NEXT POST →
Getting to know you: how to identify your target audience
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Competition
  • Latest News
  • Uncategorized
Archives
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.

Hays report says content writers are in high demand this year

January 18, 2019
-
Latest News

Content writers and managers will be in high demand in 2019 as content marketing takes on a primary role in organisations, a new Hays Jobs Report has …

Read More →
Posted by News Desk
1 MIN READ

Mental state and aligned interests key to higher mobile ad engagement

August 9, 2019
-
Latest News

A consumer’s mental state may affect how receptive they are to content, as a new study by Aki Technologies has found that subjective feelings play a bigger role …

Read More →
Posted by News Desk
1 MIN READ

Google’s Keyword Planner tool now showing most relevant keyword ideas

July 31, 2019
-
Latest News

Google is making it easier for brands to find the best keywords for content campaigns with an updated Planner tool that will roll out in the English language …

Read More →
Posted by News Desk
1 MIN READ
footerimg

Call Purecontent on +44(0) 1263 519749 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact First Floor, North Lodge Park, Cromer, Norfolk NR27 0AH

sales@purecontent.com

+44 (0)1263 519749

agen togel terpercaya

United States

cc-contact Suite 136, 99 Wall Street, New York NY 10005

sales@purecontent.com

+1 6468 591 132

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • Complaints Policy
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2022 Purecontent

YouTube’s experimental tools highlight keyword research and content gaps | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.

Situs sbobet resmi terpercaya. Daftar situs slot online gacor resmi terbaik. Agen situs judi bola resmi terpercaya. Situs idn poker online resmi. Agen situs idn poker online resmi terpercaya. Situs idn poker terpercaya.

situs idn poker terbesar di Indonesia.

List website idn poker terbaik.

Situs agen slot terpercaya dan resmi

slot hoki gacor

situs qq online terpercaya probola Menyajikan live score bola terkini
agen bola euro 2021 bandar bola Sbobet situs slot online terpercaya slot online uang asli situs BandarQQ Online Situs judi online Terpercaya poker online
judi bola slot pragmatic situs judi bola situs judi bola pragmatic play judi bola idn poker Slot Pragmatic Play
PROBOLA memiliki game slot pragmatic play yang mudah menang saat dimainkan