Wikipedia remains the most visible site in Google SERPs, beating the search giant’s own YouTube for organic performance, according to the latest annual SEO World Ranking released by Searchmetrics.
Wikipedia retained its crown for the third successive year and is one of the five “Global Champions” alongside YouTube, Facebook, Google and Twitter. Searchmetrics said that Wikipedia continues to perform so well due to the sheer scale of its excellent content, which is regularly referenced on webpages across the net.
Searchmetrics’ CEO Jordan Koene said that Wikipedia is often used in featured snippets and other relevant data hubs in Google Search as it is generally the best for serving up “easy and quick” info for searchers, with most not even needing to navigate to another page to get their queries answered.
The study of ten national Google Indexes, including those in the UK, the US, France and Germany, showed that many of the internet’s biggest players continue to dominate search. While Wikipedia leads the way, YouTube saw the best improvement in performance during 2018 in each of the regions covered.
Koene added: “This provides even further evidence that search and content marketers interested in raising their organic brand awareness should consider placing a high priority on video content hosted on YouTube, and ensuring that it’s optimized for search.”
Almost a fifth of the best organic search performers last year were ecommerce sites, and Amazon was far ahead of the rest with six of its domains, including .co.uk., .com and .de, featuring in the top ten most visible sites.