More than two-thirds of UK enterprises want to produce more marketing content, according to a new report published by Canto. Canto recommends using the latest tech and software in order to cut down on time and resources from people that is required for campaigns.
The report, titled ‘The People Cost of Content’, found that marketing teams often get frustrated with the minutiae of marketing tasks, such as sending large files back and forth and scrolling through scores of images to find a suitable shot for a social media post or blog.
On average, teams are wasting 13 days for every staff a member a year in the endless quest for files and digital assets, and this inefficiency has forced 41% to put back publication dates for marketing materials.
It has also affected staff morale, as 46% admit to having worked beyond standard working hours to make up for the lost time.
Canto’s head of UK business development Mike Paxton said that the number of digital assets has grown exponentially during the last decade, with graphics, videos, photos, documents, presentations and design files now an integral part of everyday working life.
He said that the problem isn’t that there is too much content, as digital content is crucial to marketing and will only increase – the problem is that it is not stored in an efficient and user-friendly way.
He added that Digital Asset Management, or DAM, software utilises the latest technology to provide a solution to these problems.
Despite the ongoing issues, 69% of respondents said that they would want their company to create more marketing content.
