Twitter users will no longer be able to add precision location tags when they post content on the platform after the social media giant announced on Friday that support will be removed entirely in an upcoming update.
Precise geotagging has been a feature on Twitter for around a decade, but the company believes that it is not as relevant as it once was due to a lack of interest and usage from posters and says that removing it entirely will streamline the general experience.
“Most people don’t tag their precise location in Tweets, so we’re removing this ability to simplify your Tweeting experience,” Twitter announced in a tweet last week. “You’ll still be able to tag your precise location in Tweets through our updated camera. It’s helpful when sharing on-the-ground moments.”
While geotagging is not widely useful for brands in social media marketing settings, it does enable users to browse through tweets shared from a certain location. This can be of interest for people visiting tourist landmarks or new cities as they can sift through trending news or experiences.
Hashtags have emerged as the primary feature for organising tweets in recent years, which has made geotagging a less popular method for finding content centred on a specific location.
In other news, Google has started testing a carousel format for text ads on mobile that features all shopping ads in a truncated design. A spokesperson for the search engine company said that it is “always testing news” to improve the experience for users and advertisers but noted that there was not anything “specific to announce right now”.