Twitter has published a new report based on the “cultural insights” it has observed on the social media platform during the last 12 months with the aim of inspiring and helping brands to deliver relevant campaigns.
The analysis of billions of tweets found 18 specific trends that have gathered pace in 2019, and these include a shift in views on wellbeing, identity, creator culture, tech life and the planet.
“Today, we’re releasing hundreds of cultural insights from the conversation on Twitter, to inspire and empower brands to develop campaigns on the leading edge of shifts in consumer behavior and beliefs,” Twitter said in a statement.
Veganism has been a hot topic on Twitter in recent months, and the research found that conversations around environmental veganism have soared 235% as more people look to sustainable cultural solutions.
A few trending topics based on the planet include ‘clean corporations’, ‘ethical self’ and ‘sustainable steps’.
The fascination with the planet and the universe has also extended to a rise in chatter around alternative forms of spirituality, such as healing and astrology.
In contrast, there has been a 45% drop-off in conversations around yoga and other spiritual-based practices.
There has also been a spark in creativity on Twitter and other social media platforms this year, with topics ranging from ‘hustle life’ to ‘connecting through video’.
Finally, people are preparing for the digital future by suggesting that there could be a fourth industrial revolution – this topic saw a 340% rise in conversations.
Other buzzwords in this area include ‘tech angst’, ‘blended realities’ and ‘future tech’.
