Twitter’s traditional 140 character limit will soon be no more after the social media giant confirmed on Tuesday that it would be doubling the amount to 280, with a full global rollout set to take place in the coming days.
Twitter has been testing the new limit for several months with select partners. But some users have expressed concern that a pivot away from brevity could lead to less incisive and relevant posts and timelines being clogged up.
“We – and many of you – were concerned that timelines may fill up with 280 character Tweets, and people with the new limit would always use up the whole space,” Twitter’s product manager, Aliza Rosen said. “But that didn’t happen… for reference, in the timeline, Tweets with an image or poll usually take up more space than a 190 character Tweet.”
The platform has long been a popular resource for brands to share their blog content, news, premium articles and videos to a wider social audience, and the new character limit should give marketers new ways to express themselves.
However, it could take time for brands to feel comfortable with the increased character limit. In a blog post, Twitter said that just 5 percent of tweets posted during the trials exceeded 140 characters, while only two percent were over 190 characters.
Twitter’s chief executive, Jack Dorsey, has made several notable changes during in his 18 month tenure as the platform continues to focus on being a thriving hub for breaking news and engaging content.