It only feels like summer has just ended, but the festive season will soon be here, and Snapchat has updated its e-commerce ad options to help brands publish content and push products and services to customers during the typically busy period of the year.
A new forecast published this week by NetElixir highlights the importance of mobile in the run-up to the big day in December. It expects smartphones to drive almost half of all online sales, so brands have an incredible opportunity to engage with audiences and ease them along the cycle with engaging content during the next three months.
Those looking to social media to support content campaigns will now be able to use Snapchat’s Shoppable Snap ads to showcase products. The visual-centric platform is now the most popular social outlet for youngsters, according to a recent eMarketer report, as more than 16 million teens use it regularly, which is considerably higher than both Facebook and Instagram.
Snapchat enables brands to stitch together infographics, images and videos to tell a story. The latest update will allow these formats to be supplemented by e-commerce-driven ads, which have helped both eBay and Guess to boost engagement rates significantly.
“With the launch of Story ads, shoppable lenses and Shoppable Snap ads, we’ve been able to take a full-funnel approach to how we acquire new customers,” FabFitFun’s Senior Director of Marketing Alyssa Perry said. “We’re excited to scale even more with Snap as they continue to advance their platform’s eComm solutions, including Snap lenses and Shoppable Snap ads.”
