Pinterest has traditionally been viewed as a lesser-known quantity in the social media sphere as Facebook, Twitter and Instagram reign supreme, but the visual-focused platform is now thriving after announcing a milestone of 250 million active users each month and a 75% uptick in pins created.
Pinterest provides content marketers with a unique outlet away from the industry’s biggest players, and it has been working hard to bring more brands into the fold with a raft of recent updates and changes, which included the more cinematic wide-format Promoted videos rolled out last month.
Those efforts appear to be succeeding as Pinterest sees a healthy growth in monthly user numbers and a number of new business sign-ups. Back in April, it was reported that 1.5 million enterprises now use the platform and that there has been a 50% uptick in SME advertisers.
A new milestone was reached this week as Pinterest surpassed 250 million active users on a monthly basis for the first time. The company’s Global Sales Head Jon Kaplan said: “If Pinterest were a country, we’d be the fifth largest in the world!”
For marketers, Pinterest remains unique in that it can act as an alternative visual search format for consumers, enabling brands to create tailored content for audiences such as how-tos, recipes, infographics and other image-based materials capable of adding value and forging lasting connections.
For those looking to appeal to markets in Europe and Asia, it may also be particularly useful as 80% of new sign-ups and half of its overall user base are located outside the US.