• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01263 889269
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

Organic search key for local companies over Black Friday weekend

December 2, 2019
-
Latest News
-
Posted by News Desk

Ahead of Cyber Monday, and a potential spike in web-based queries, a new study by BrightLocal has found that organic search accounts for around 50% of all local business website traffic.

While content marketing and other organic methods drive a large portion of clicks to corporate hubs, local businesses are only attracting around 414 users to their websites, on average, every single month.

The study, based on data from 11,000 websites, found that local enterprises with a “lower volume of need” in industries such as cleaning, or alternative therapies, struggle to make any impact at all, and receive the lowest number of visitors per month.

In contrast, real estate, medical and education websites see a comparatively large share of traffic and a high proportion of organic returns.

A few other interesting findings include the fact that mobile-only visitors take in fewer than two pages on average during a single session.

The average across all channels is 2.17 pages per session.

Local businesses also see just shy of 1,100-page views on webpages during a month, and the average session lasts just over a minute and a half.

Google Analytics can help local enterprises to gain a better understanding of customer journeys and key metrics, but the majority (54%) don’t have any goals set up in the web analytics service.

Local businesses that are looking to attract customers to their websites during the Black Friday weekend, as well as the run-up to Christmas, may have to consider leveraging engaging content to keep visitors around as the average bounce rate currently stands at 60.23%.

 

Tags
Analytics
Content marketing
SEO
← PREVIOUS POST
Five B2B marketing trends to take on board for 2020
NEXT POST →
Twitter releases round-up of cultural insights based on tweets
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Latest News
  • Uncategorized
Archives
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.

Gen-Z use social media as content consumption tool

February 23, 2018
-
Latest News

Young people now view social media as a primary content consumption tool rather than a platform for keeping in touch with friends, according to new research published by …

Read More →
Posted by News Desk
1 MIN READ

Brands turn to poetry for more authentic content campaigns

February 28, 2018
-
Latest News

Big brands are making a foray into the world of poetry as they look at new ways to use the written word to connect and engage with consumers …

Read More →
Posted by News Desk
1 MIN READ

Google confirms passages in text won’t be indexed separately

October 23, 2020
-
Latest News

Google has cleared up confusion about passages within content after stating that blocks of text in an article or blog won’t be indexed separately, and will instead be …

Read More →
Posted by News Desk
2 MIN READ
footerimg

Call Purecontent on +44(0) 1263 519749 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact First Floor, North Lodge Park, Cromer, Norfolk NR27 0AH

sales@purecontent.com

+44 (0)1263 519749

United States

cc-contact Suite 136, 99 Wall Street, New York NY 10005

sales@purecontent.com

+1 6468 591 132

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2021 Purecontent

Organic search key for local companies over Black Friday weekend | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.