LinkedIn, the social network for professionals, has just rolled out new Sponsored Content carousel ads with customised, swipeable cards.
These new ads allow content marketers to add more depth and variety to their campaigns on LinkedIn by including up to ten visual cards that users can swipe through.
Along with offering brands new ways to advertise on the site, LinkedIn’s new carousel ads are also equipped with a number of useful metrics to help measure campaign performance. These metrics include standard measurements such as click-through rates and lead counters for entire campaigns, as well as clicks and overall impressions on individual ads within a scheme.
According to officials, the new sponsored ads will give content marketers a way to stand out in the site’s newsfeed, with bold visuals and the interactive experience of swiping through the horizontally arranged cards.
The beta run phase of the new ad rollout included more than 300 advertisers, and LinkedIn reports that roughly 75% of its initial test group saw an increase in click-through rates compared to the site’s standard Sponsored Content offering.
Advertisers and marketing professionals seem pleased with the results of LinkedIn’s interactive carousel ads so far.
“This ad unit allows us to showcase multiple chapters of our story and offer a richer user experience,” said RBC Global Asset Management’s Vice President of Brand and Creative Pamela Marchant.
Carousel ads are the latest in a number of recent updates that LinkedIn has added to its site, including native video ads and an improved Sales Navigator tool.
