• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01603 367993
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

How to identify the reason for your recent Google search ranking struggles

February 23, 2021
-
Latest News
-
Posted by Kirsty

Google recently stated that removing comments from blog posts can have an adverse impact on rankings, as the search giant’s algorithm can find some of the user-generated content on webpages useful for serving relevant content to users.

The fact that a seemingly benign move to remove what would seem like less important content can be detrimental to a site’s search performance shows just how difficult it can be to maximise visibility and keep traffic levels consistently high over time.

Ranking drops are inevitable, especially with Google rolling out broad core algorithm updates every other month or so, but actually diagnosing what has changed can be incredibly frustrating.

If you have recently noticed a slump in your position in SERPs for branded keywords or just want to improve your SEO knowledge for future strategies, here are some of the issues that could cause your search rankings to suffer.

On-site problems

Dearth of new content

One of the reasons why content marketing is so critical for SEO is that it provides an outlet for you to publish content regularly. Without new content, your site will quickly become outdated as there won’t be anything for Google to index and rank for.

A drop-off in content output will lead to you becoming less competitive and struggling to make any discernible impact in search rankings. If you have noticed a recent downturn in traffic, it might be time to invest in new content. Just a simple daily blog or news article can be enough to kick-start your SEO performance.

New site design

Major site upheaval can be a root cause of SERPs struggles as you may have overlooked something or made a mistake that can then make it difficult for Google to crawl and index your website. If Google’s bots cannot access your pages, rankings will suffer.

Site design factors that can cause SEO issues include the use of redirects and noindex tags and the implementation of JavaScript and other forms of code. After making any changes to your site, review everything to see how it directly affects crawling and indexing.

Removing the wrong content

You need to conduct regular content audits to identify pages that need to be edited, upcycled or removed to improve key metrics and general SEO performance. However, in this process there is the possibility of jettisoning blogs or articles that are actually driving traffic.

As Google’s advice on removing comments from blog posts shows, you may not always know what types of content are working. This blind spot can lead to a rankings drop even though you have followed the right advice about, for example, getting rid of thin or duplicate content.

The only way to tackle this is by being careful about what you update and remove from your site. Try to gauge whether a specific piece is doing any heavy lifting in terms of SEO by using the data and analytics tools at your disposal.

Off-site problems

Double-check backlinks

When you publish relevant and authoritative content, other sites will link to your page. Google’s algorithm loves these types of inter-site recommendations as they show that a particular article has value for its readers, which can vastly improve your positioning in search rankings.

However, when an important backlink is removed, you may suffer via a decrease in traffic. If you have run into problems recently, double-check to see if all of your links are still in place. Even one or two removals can make a difference.

Google can also dole out manual penalties for manipulative and deceptive linking strategies, but if you are using white hat SEO tactics, this should not be an issue.

Google SERPs changes

Featured snippet tweaks

In addition to algorithmic updates, Google is no stranger to regularly tweaking the rich results it surfaces for some queries such as carousels, maps, images and general non-textual elements. These differ from the standard blue links that are presented in search for people to click on.

When Google makes changes to the design or appearance of featured or rich snippets, you can suffer. A rankings drop may be attributed to a competitor taking your place in a coveted snippet space or simply an overhaul of how rich results work.

Changes in search behaviour

Keeping up to date with the latest news about content and SEO will keep you informed about algorithmic rollouts and design changes, and generally help you to figure out what has changed and how you could be affected.

Another area of search that you don’t have full control over is audience behaviour and changing moods and trends. You may witness a traffic decline during certain seasons or for macro developments such as the current global pandemic.

You can test some of your target keywords and phrases to see what is working for competitors and to identify any potential topics that you could explore through content to align with current trends.

IT-related problems

Client and server errors

Server side issues can also affect rankings, which highlights the importance of conducting regular maintenance to prevent errors from torpedoing your best-laid SEO plans and reducing your visibility.

Error 404s – the status codes that are displayed to users when they cannot find a requested URL on your site – can really eat into your traffic, as can a range of other client and server errors. Pages that are down and inaccessible can lose rankings, so you need to be proactive with audits and updates.

Prolonged server downtime

If your server is not sufficient to support your website and causes prolonged bouts of downtime, you will struggle to retain any top positions in search. Google wants to direct searchers to websites that can provide relevant answers to queries and will balk at using any pages that cannot fulfil that basic functionality during critical time frames.

Diagnosing the reason behind ranking drops can be a minefield, with so many potential issues that can lead to a poorer performance in Google and Bing. By keeping calm and running through a checklist of the most common off-site and on-site problems, you should be able to make the repairs you need to reverse the trend.

Source:

http://bit.ly/3umYjQB

← PREVIOUS POST
Six content marketing tactics that you could start using today
NEXT POST →
Google says short content can be just as useful for the right query
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Competition
  • Latest News
  • Uncategorized
Archives
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.

Google says status codes are always checked before content crawling

October 21, 2019
-
Latest News

Google says that status codes are the first port of call for content crawling as the number provides a quick and clear indication of what is present on …

Read More →
Posted by News Desk
1 MIN READ

Digital marketing beats all, Nielsen study finds

June 13, 2018
-
Latest News

According to a new survey by Nielsen, chief marketing officers rate digital marketing as more effective than traditional forms of media – including television. While most CMOs say …

Read More →
Posted by News Desk
1 MIN READ

Facebook urges marketers to “be global” and “go mobile”

January 8, 2018
-
Latest News

Facebook has urged marketers to “be global” and “go mobile” with content after publishing new data from the 2017 holiday season, which shows a notable boost in online …

Read More →
Posted by News Desk
1 MIN READ
footerimg

Call Purecontent on +44(0) 1603 367993 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact 2nd Floor, Lawrence House, St Andrews Hill, Norwich, NR2 1AD

sales@purecontent.com

01603 367993

agen togel terpercaya

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • Complaints Policy
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2023 Purecontent

How to identify the reason for your recent Google search ranking struggles | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.

Situs sbobet resmi terpercaya. Daftar situs slot online gacor resmi terbaik. Agen situs judi bola resmi terpercaya. Situs idn poker online resmi. Agen situs idn poker online resmi terpercaya. Situs idn poker terpercaya.

situs idn poker terbesar di Indonesia.

List website idn poker terbaik.

Situs agen slot terpercaya dan resmi

slot hoki gacor

DominoQQ situs slot online terpercaya situs judi bola terpercaya situs judi online terpercaya situs judi bola dunia
situs qq online terpercaya probola Menyajikan live score bola terkini
agen bola euro 2021 bandar bola Sbobet situs slot online terpercaya slot online uang asli situs BandarQQ Online Situs judi online Terpercaya poker online
judi bola slot pragmatic situs judi bola situs judi bola pragmatic play judi bola idn poker Slot Pragmatic Play
PROBOLA memiliki game slot pragmatic play yang mudah menang saat dimainkan