• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01263 889269
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

How is the coronavirus affecting SEO metrics?

March 23, 2020
-
Latest News
-
Posted by News Desk

The coronavirus is having an impact on SEO metrics and has driven an uptick in demand for health and wellness content and greater traffic to ecommerce sites and big publishers, according to research by Search Engine Journal.

With more draconian measures being rolled out in the UK, many companies will have to pivot to new ways of doing business and update marketing campaigns to adapt and survive during a difficult period.

It is perhaps no surprise that the media industry is currently thriving as the general public consumes a mass of content to keep up to speed with developments about the virus.

The research found that there have been “huge surges” in impressions and traffic for publisher websites during the last 10 days.

Health and wellness has also seen a marked increase, though those not showcasing E-A-T (expertise, authoritativeness and trust) could lose out in the long run.

More people are entering search queries for medical questions and issues, and anyone operating in this niche should aim to step up with relevant, timely content that provides much-needed information.

In contrast, both travel and restaurant sites have experienced a challenging week, though third-party delivery services such as Deliveroo have trended higher in search.

Any brands in the hospitality sector that have been affected may want to update opening hours on Google My Business to show that they are closed rather than removing them entirely.

SEOs will have to respond to the changes in the coming weeks, but search is particularly volatile at the moment, which can impact pretty much every company.

This is a time to focus on organic search and evergreen content, which will continue to deliver rewards in the face of potential budget cuts elsewhere.

Looking at query data is also a very useful window into what your audience needs right now.

Tags
Coronavirus
Metrics
SEO
← PREVIOUS POST
How to tackle common content marketing roadblocks
NEXT POST →
How to align content with search intent and boost SEO
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Latest News
  • Uncategorized
Archives
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.
Digital skills a “key gap” for financial companies as workplace culture stagnates

Digital skills a “key gap” for financial companies

January 31, 2020
-
Latest News

A third of financial brands believe that digital skills are a “key gap” in their business, while just a quarter believe that they are currently on the cutting …

Read More →
Posted by News Desk
2 MIN READ

High-quality news more important in era of fake content

June 20, 2018
-
Latest News

Premium news content can set a brand apart in an age when fake news on social media is a growing concern for consumers, a new survey by Reuters …

Read More →
Posted by News Desk
1 MIN READ

Refined content key to overcoming digital engagement obstacles

October 9, 2019
-
Latest News

Marketers who publish relevant content and update their websites regularly can win big and separate themselves from the “losers in this race” according to a new study by …

Read More →
Posted by News Desk
1 MIN READ
footerimg

Call Purecontent on +44(0) 1263 519749 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact First Floor, North Lodge Park, Cromer, Norfolk NR27 0AH

sales@purecontent.com

+44 (0)1263 519749

United States

cc-contact Suite 136, 99 Wall Street, New York NY 10005

sales@purecontent.com

+1 6468 591 132

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2021 Purecontent

How is the coronavirus affecting SEO metrics? | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.