• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01263 519749
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

How image and content optimisation impact your business

April 19, 2021
-
Latest News
-
Posted by Kirsty

A chosen search phrase and a few clicks of the mouse eclipse the need for traditional advertising. 

 

Print media marketing, such as the Yellow Pages, flyers and newspaper ads, became obsolete in a digital age. 

 

Today, a customer gleans first impressions about your business by accessing your website. 

 

Think of it as the first face-to-face encounter with a customer. 

 

This initial experience sets the stage for further engagements, making your website an essential advertising and promotional tool in your marketing arsenal. 

 

On average, it takes a visitor 0.05 seconds to form an opinion about your website. 

 

Visually striking images and engaging content draw in customers and ensure that they effectively ‘interact’ with your website and, ultimately, your products and services. 

 

Statistics recorded that nearly 40% of people accessing a website will shut down the site at the slightest snag and 88% will never return to a site after a bad experience. 

 

This can be anything from confusing navigation tabs to loading speeds. 

 

The speed, responsiveness, visual attractiveness and clarity of a website blend to form that first vital impression. 

 

Google Chrome, the search engine used by more than 50% of all internet users worldwide, factors a website’s load time into search rankings. 

 

A slow website with poor visual and content presentation will thus be left behind in the ever-increasing and crucial searches for information. 

 

Your content and accompanying images work in symbiosis to optimise your website and, in turn, gain prospective customers and keep existing ones. 

 

The importance of image optimisation 

 

Website–building specialists forecast that more than 85% of organisations are turning to the power of visual presentations – images and videos – to promote their respective businesses. 

 

Research determined that marketing strategies in 2021 will be defined by the use of website images and videos. 

 

Visual presentations can be powerful communication tools, but you do not want the use of images and videos hampering your website flow and loading speeds. 

 

Website development experts recommend a combination of selecting the correct image formats, using a content delivery network (CDN), and compressing images to overcome obstacles that interfere with image optimisation. 

 

How visual and written content work hand in hand 

 

People spend just over five seconds looking at the first eye-catching image on a website and then move on to reading the accompanying content. 

 

Investigations indicate that website visitors dedicate about the same amount of time to skimming the written content. 

 

Your images and videos, no matter how carefully selected and presented, will mean little without the words to boost and queue them in a search engine. 

 

Industry professionals recommend that targeted search engine optimisation (SEO) content accompanies and amplifies the value of your website images.  

 

Here are some points to bear in mind: 

 

  • Professional, well-developed content relays visitors to your website and your visual presentations. 

 

  • Search engine web crawlers use image file names to categorise and prioritise content. 

 

  • Users prefer concise and clear image titles. 

 

  • Content text enhances detectability on a search engine. 

 

  • Technology drives exposure in a digitised age, merging the need for marketing and technical expertise. 

 

  • Image optimisation and effective content go hand in hand – the one falls short without the other. 

 

← PREVIOUS POST
Catching your attention: how to craft the perfect meta description
NEXT POST →
Will social media deliver the final blow to the high street?
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Competition
  • Latest News
  • Uncategorized
Archives
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.

Google says short content can be just as useful for the right query

February 22, 2021
-
Latest News

Shorter news articles and blogs can be just as relevant and valuable for readers as long-form content, according to Google’s SEO expert John Mueller. While a growing body …

Read More →
Posted by Kirsty
2 MIN READ

Digital transformation helping content and ad spend to rise

March 29, 2018
-
Latest News

The ongoing digital transformation in business is driving more spend on digital content and advertising, according to a new report released by Zenith. Advertisers are expected to allocate …

Read More →
Posted by News Desk
1 MIN READ

Keywords in headings have no impact on rankings, says Google

January 3, 2020
-
Latest News

Google’s John Mueller says that headings are a “bit overrated” in terms of SEO and that their primary purpose is to “frame” the text beneath to help search …

Read More →
Posted by News Desk
1 MIN READ
footerimg

Call Purecontent on +44(0) 1263 519749 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact First Floor, North Lodge Park, Cromer, Norfolk NR27 0AH

sales@purecontent.com

+44 (0)1263 519749

agen togel terpercaya

United States

cc-contact Suite 136, 99 Wall Street, New York NY 10005

sales@purecontent.com

+1 6468 591 132

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • Complaints Policy
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2022 Purecontent

How image and content optimisation impact your business | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.

Situs sbobet resmi terpercaya. Daftar situs slot online gacor resmi terbaik. Agen situs judi bola resmi terpercaya. Situs idn poker online resmi. Agen situs idn poker online resmi terpercaya. Situs idn poker terpercaya.

situs idn poker terbesar di Indonesia.

List website idn poker terbaik.

Situs agen slot terpercaya dan resmi

situs qq online terpercaya probola Menyajikan live score bola terkini
agen bola euro 2021 bandar bola Sbobet situs slot online terpercaya slot online uang asli situs BandarQQ Online Situs judi online Terpercaya poker online
judi bola slot pragmatic situs judi bola situs judi bola pragmatic play judi bola idn poker Slot Pragmatic Play
PROBOLA memiliki game slot pragmatic play yang mudah menang saat dimainkan