• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01263 519749
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

How content that excludes marginalised groups alienates audiences

December 10, 2021
-
Latest News
-
Posted by Getsy Malar Mannan

The Black Lives Matter (BLM) movement needs no introduction.

 

Since its inception in 2013, BLM has challenged many social constructs and injustices.

 

The murder of George Floyd in May 2020 catapulted this movement into the spotlight with the numerous racial protests orchestrated under its banner.

 

These protests went beyond the borders of the US, instigating worldwide protests on racism.

 

BLM initiatives are still making headlines two years after the death of George Floyd.

 

Fox Business, an American-based news channel, reported on 1st December 2021 that BLM suggested a nationwide boycott of so-called ‘white companies’ over the busiest shopping season of the year.

 

The movement cited a desire to end white supremacist capitalism as its motivator for the stated boycott.

 

Studies indicate that the BLM movement also spotlighted injustices and inclusivity issues regarding other cultural and social groups.

 

Content marketing professionals feel that reports such as these raise thought-provoking questions about the issue of inclusivity in content.

 

A prominent advertising media company explored why boycott initiatives such as the latest BLM move occur.

 

Indicators are that while everyone in the industry knows about the importance of diversity, equity and inclusion (DEI), few brands apply careful thought as to how to incorporate it in published content to embrace and attract audiences from all walks of life.

 

Analyses show that marginalised groups are simply ignored when it comes to marketing material.

 

A study in the US found that the 2020 US census established that there are 9.79 million American Indians or Alaska Natives in that country.

 

It further indicated that the largest part of this population consists of younger people residing outside reservations, and that they are frequent media users.

 

Michael Gray, president and executive creator at G+G – a company dedicated to American Indian and Alaska Native advertising – said that despite these statistical pointers, brands ignore these marginalised groups.

 

Content marketing experts state that trends such as these occur everywhere and are not just confined to a single country or a single group.

 

In an October 2020 report, Forbes said that brands should not only address DEI in their human resource acquisition practices, but also expand the principle and reflect it in their marketing initiatives and communications.

 

Studies show that published messages, content and advertisements reinforce discrimination and marginalisation issues when not following an inclusive approach.

 

Consequences, such as this newly instigated boycott by BLM, follow in the wake of ignoring marginalised groups in content.

 

The latest research asserts that audiences want brands to tell their stories and that this is the magnet that attracts and keeps customers.

 

Experts in the industry caution that inclusive content should be approached with due thought and consideration to achieve this personal identification and inclusion.

 

Surveys show that customers are easily alienated by content that, while appearing inclusive, contains either written or visual material that offends on some level.

 

Content marketing professionals agree with this and recommend that brands engage the services of specialist content marketers to produce the correct words and source inoffensive visual installations.

← PREVIOUS POST
Exact match vs partial match anchor text: which is better?
NEXT POST →
Do press releases work as a marketing tool?
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Competition
  • Latest News
  • Uncategorized
Archives
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.

51% of consumers will unfollow brands if they post “irrelevant content”

June 19, 2019
-
Latest News

More than half of consumers unfollow brands on social media if they post “irrelevant content”, while a third will turn off if they cover “politics and/or social issues”, …

Read More →
Posted by News Desk
1 MIN READ

Omicron: how marketing agencies are managing staff shortages

January 13, 2022
-
Latest News

Just as the world started to come to grips with the COVID-19 Delta variant, a new strain entered the global scene at the end of December 2021.   …

Read More →
Posted by Getsy Malar Mannan
3 MIN READ

Google advises SEOs to optimise for “diversity” of factors

July 20, 2020
-
Latest News

Google has advised SEOs to optimise for a variety of factors and consider taking different paths to get their desired outcome after stating that search is “not a …

Read More →
Posted by News Desk
2 MIN READ
footerimg

Call Purecontent on +44(0) 1263 519749 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact First Floor, North Lodge Park, Cromer, Norfolk NR27 0AH

sales@purecontent.com

+44 (0)1263 519749

agen togel terpercaya

United States

cc-contact Suite 136, 99 Wall Street, New York NY 10005

sales@purecontent.com

+1 6468 591 132

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • Complaints Policy
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2022 Purecontent

How content that excludes marginalised groups alienates audiences | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.

Situs sbobet resmi terpercaya. Daftar situs slot online gacor resmi terbaik. Agen situs judi bola resmi terpercaya. Situs idn poker online resmi. Agen situs idn poker online resmi terpercaya. Situs idn poker terpercaya.

situs idn poker terbesar di Indonesia.

List website idn poker terbaik.

Situs agen slot terpercaya dan resmi

slot hoki gacor

situs qq online terpercaya probola Menyajikan live score bola terkini
agen bola euro 2021 bandar bola Sbobet situs slot online terpercaya slot online uang asli situs BandarQQ Online Situs judi online Terpercaya poker online
judi bola slot pragmatic situs judi bola situs judi bola pragmatic play judi bola idn poker Slot Pragmatic Play
PROBOLA memiliki game slot pragmatic play yang mudah menang saat dimainkan