• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01263 889269
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

Growing content demands are a strain on internal relations, report finds

August 21, 2019
-
Latest News
-
Posted by News Desk

Data blindspots and the inability to determine the success of campaigns remain major challenges for marketers at a time when the demand for high-quality, engaging content is growing significantly, a new report released this week by Adobe has found.

The “State of Creative and Marketing Collaboration” study polled the opinions of 1,000 people across the content pipeline, including advertisers, marketers and IT professionals. The main conclusion drawn from the research is that while more content is being created, departments are struggling to communicate effectively.

Collaboration, which at its basic level may only involve short comms and email exchanges, only occurs once a week on average, while only a third of those surveyed say that their creative and delivery processes are “well-coordinated”. The demand for more content is putting greater pressure on these already strained relations.

“Marketers are being asked to produce and deliver way more content than they were asked to do just five years ago,” Adobe’s Group Product Marketing Manager for Campaign Bruce Swann said.

Third-party agencies can alleviate the burden and manage the “creation” and “production” phases of content development, but a key problem often remains. Just 24% say that they are involved in reporting, and this is often stuck in silos or teams. This means that calculating ROI is difficult and general data and analytics are not up to scratch.

Four in ten creatives say that they want to take a more active role in reporting and, in particular, want to get to grips with conversion metrics and the revenue-generating capabilities of content to inform and improve their own efforts.

Tags
Content marketing
ROI
← PREVIOUS POST
Want to embrace content marketing? Here’s how to start
NEXT POST →
Four ways to increase traffic for video content marketing
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Competition
  • Latest News
  • Uncategorized
Archives
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.

“Sales enablement” content can help marketers to exceed revenue goals

August 23, 2019
-
Latest News

Only 20% of enterprises are effectively personalising content at scale despite 88% agreeing that they need to deliver more relevant and tailored articles, blogs and web copy to …

Read More →
Posted by News Desk
1 MIN READ

Google says syndicated content can outrank original source

February 13, 2019
-
Latest News

Google says that syndicated content is more than likely to outrank the original source material and that it is an inherent trade-off for amplifying the reach of …

Read More →
Posted by News Desk
1 MIN READ

Twitter releases round-up of cultural insights based on tweets

November 29, 2019
-
Latest News

Twitter has published a new report based on the “cultural insights” it has observed on the social media platform during the last 12 months with the aim of …

Read More →
Posted by News Desk
1 MIN READ
footerimg

Call Purecontent on +44(0) 1263 519749 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact First Floor, North Lodge Park, Cromer, Norfolk NR27 0AH

sales@purecontent.com

+44 (0)1263 519749

United States

cc-contact Suite 136, 99 Wall Street, New York NY 10005

sales@purecontent.com

+1 6468 591 132

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2021 Purecontent

Growing content demands are a strain on internal relations, report finds | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.