Google’s latest broad core algorithm update did not cause as much upheaval in search engine rankings as the previous change in June, according to data from SEO software company Rank Ranger.
Google started rolling out the ‘September 2019’ core update at the start of last week, and it is now likely to have been implemented fully, so it’s a good time to see who are the big winners and losers this time around.
The welcome news for webmasters is that the most notable changes are in the former category, with the Daily Mail seeing a significant rebound after being hit hard during the previous update in the summer.
“The volatility of increases seen at positions 1-3 during the June update were substantially higher than what I saw with this [September] update,” Rank Ranger noted.
Software company Sistrix also shared its findings over the weekend, and it said that there were a few “clear winners” but “no significant examples of losers”, which suggests that Google’s September update will not be as contentious as the June update.
Analysis of the algorithm change was rounded out by SEMRush, which scores the average level of volatility in search results with its own ‘Sensor’.
This software offered a rather benign reading of 4.7 out of ten last Wednesday (25th September), though it said that News and Sports were showing higher volatility.
In contrast to June, SEMRush also noted that there was not a discernibly strong pattern of changes to hone in on during the last few days, which makes defining winners and losers more challenging.
