• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01263 889269
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

Google’s fact-checking content initiative hits new milestone

December 23, 2019
-
Latest News
-
Posted by News Desk

Google’s crackdown on fake news has helped it to hit a new milestone of serving up 11m fact-checked articles every single day.

Nearly three years ago, Google started a new initiative to deliver relevant and trustworthy content to users.

The high-quality content drive involved the introduction of a fact-checked label for news, articles and blogs that passed Google’s purity test.

The search giant has been using a ClaimReview schema markup since early 2017 to do the initial work.

It then uses fact-checkers to make sure that any claims made in content are actually true.

Google has been working hard to limit the spread of misinformation during the last 12 months, and the latest milestone suggests that its initiatives are helping to improve the quality of content in SERPs.

Fact-checks are now made 11m times every day, which includes global results and Google News.

This means that around 4bn impressions a year now involve quality content rather than clickbait, low-quality alternatives.

Users can see when a webpage has been fact-checked by looking out for the label at the bottom of snippets in search results.

Google is now planning to increase the scope of fact-checks in 2020 and has partnered with the International Fact-Checking Network and Duke Reporters’ Lab to improve the system.

It will also look at new models to support the fact-checking field in the long term.

Google noted: “In 2020, we’ll continue our work to provide users with useful context about the content they access online and offline.”

 

 

Tags
Content
Google
SERPs
← PREVIOUS POST
Using content to get back to SEO basics in 2020
NEXT POST →
Google updates Search Console to improve indexed page reporting
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Competition
  • Latest News
  • Uncategorized
Archives
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.

Lower digital PR spend could undermine content campaigns, Zazzle study finds

April 15, 2019
-
Latest News

Just one in ten marketers will use Digital PR to amplify the power of content marketing this year despite the vast majority claiming that brand awareness will …

Read More →
Posted by News Desk
1 MIN READ

Do marketers prefer SEO or paid search?

April 3, 2020
-
Latest News

Two-thirds of marketers would opt for paid search over SEO if they had to choose a single tactic to support campaigns despite organic search driving 53% of all …

Read More →
Posted by News Desk
1 MIN READ

Instagram increases length of live streams to four hours

October 30, 2020
-
Latest News

Brands using Instagram for video marketing in the run-up to Christmas will now be able to host live streams for four times longer than before after a range …

Read More →
Posted by News Desk
2 MIN READ
footerimg

Call Purecontent on +44(0) 1263 519749 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact First Floor, North Lodge Park, Cromer, Norfolk NR27 0AH

sales@purecontent.com

+44 (0)1263 519749

United States

cc-contact Suite 136, 99 Wall Street, New York NY 10005

sales@purecontent.com

+1 6468 591 132

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2021 Purecontent

Google’s fact-checking content initiative hits new milestone | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.