Google is now revolutionising search results worldwide with its BERT technology after confirming on Tuesday that the advanced algorithm is live globally after its limited rollout started in October.
BERT caused a bit of storm when it was unveiled two months ago as it will effectively change how search queries are analysed and understood by Google, which has potential ramifications for how pages are ranked.
Google said that BERT will enable it to understand searches better than ever before through new advances in comprehending how individual words and phrases relate to each other.
It means that more queries will get more relevant searches, though Google said that only one in 10 searches would be affected to begin with.
After an initial English language rollout in the US last month, BERT is now in play for search in 72 different languages.
While Google said that the regular broad core algorithm updates are more likely to have a notable impact on SERPs, brands should keep an eye on any changes in the coming weeks.
Back in October, Google said: “We’re also applying BERT to make Search better for people across the world. A powerful characteristic of these systems is that they can take learnings from one language and apply them to others.”
The search giant said that taking models from the English language and applying them elsewhere will help it to return more relevant results around the world.
Google’s Featured Snippets are also incorporating BERT tech, so there are also set to be improvements in that area.