Google may be about to shake up search again with a new comment feature that will enable users to leave written feedback and information on search results.
Google did not announce the feature to much fanfare, as it was uncovered in a new help document, which offers users instructions on how to enter and submit comments and then read others that have been left.
How the comments will actually change the search experience and what brands will need to do to take the changes into account for SEO and other purposes is not yet known, as the help page merely states: “You can leave comments on things you’ve searched for on Google.”
The new feature will be available at first for sports games but could be rolled out in the future for additional content. The feature has not gone live just yet, but Google appears to be working hard to get it up and running in the near future.
Users will be able to make a comment by navigating to the search giant’s main webpage or firing up the app, making a search, selecting “More” from the overview box in results, and then clicking through to “Comments” and then “Viewers”, where they will be able to add and submit a public comment.
Comments in search will be tied to a user’s Google account, so they will also need to sign in beforehand. There will be the option of deleting comments at a later date and rating content via the now ubiquitous “like” and “dislike” buttons.