Google Analytics is making it easier for brands to get in-depth cross-device reports and access remarketing capabilities with the launch of a new feature called Google Signals, which has just entered the beta testing phase.
Recent reports have suggested that content marketers are still struggling to determine the success and value of their ad campaigns, so the arrival of a new data analytics feature from Google should be a timely boost for driving ROI from investments and strategies.
Users who activate Google Signals, which is set to roll out to everyone during the next few weeks, will be able to tap into a range of new features that will help them get a better understanding of the customers who consume their content across a range of connected devices.
In essence, Google Signals builds on ad features that are already in place and upgrades them to meet growing demands for better, more relevant data. One of the headline additions is “remarketing”, a tool that will enable brands to serve ads more appropriately to Google users with Ads Personalisation turned on.
There will also be in-depth ad reporting features with additional information about users who have opted into personalisation, demographics and interest reports from these users and cross devices reports built from aggregated data, which is currently in beta.
Google revealed a bit more about the new Signals in a help document. It said: “When users turn on Ads Personalization, Google is able to develop a holistic view of how those users interact with an online property from multiple browsers and multiple devices.”
