Google revealed on Thursday that its supercharged Search Console experience will roll out during early 2018, so marketers can look forward to accessing a mass of new data and a redesign which will deliver “more actionable insights”, “faster feedback” and better support for workflows.
Search Console is now more than decade old and it is fair to say that it has changed considerably during that period and now provides marketers with scores of reports, data and tools to help them optimise content and improve the performance of web pages in Google Search.
The new and improved version will take things a step further and empower marketers to use more relevant data sets via a new design to make better decisions. Users will now be able to access more than a year’s worth of data, rather than the 90 day limit imposed in the current version. It has been in beta testing for almost six months and is now ready for an official release.
Google also revealed its latest annual “Year in Search” list on Thursday, which offers a fascinating snapshot of the terms that users have been tapping into their smartphones and desktops during the last year. “Hurricane Irma” topped the global list, while Matt Lauer and Meghan Markle headed the people search list.
“Many of our trending questions centered around the tragedies and disasters that touched every corner of the world,” Google said, “In these moments and others, our collective humanity shined as we asked ‘how to help’ more than ever before.”
