Google released its latest broad core algorithm update late on Tuesday (24th September) after giving webmasters a heads-up via a tweet and a blog post earlier in the day.
Google’s Danny Sullivan said that the update has already begun rolling out but that everyone will not see a change immediately as the changes take a few days to be realised “fully”.
Core algorithm updates have been a bone of contention for some brands this year, with a few reporting a notable loss of traffic after the previous broad change back in June, which prompted Google to update its guidelines.
The latest algorithm tweak will change how websites are ranked in Google and more specifically, the signals and factors that determine what content and webpages are most relevant when a user makes a search query.
It means that webmasters should be on the lookout for any changes this week as the algorithm filters through to all searches, though Google has stressed in the past that quality content is not likely to plummet overnight.
However, brands should prepare for certain webpages to perform a little better or worse in search results and take a look at the guidelines to see if there is anything in particular that they have done or failed to act on that has caused a change.
The Google SearchLiaison account said on Tuesday that the core algorithm update, which would be released “later today”, is called the ‘September 2019 Core Update’ and directed users to the blog to learn more about the change.