Google revealed on Monday that its updated Search Console will officially become accessible, allowing webmasters to access more data and features to improve their SEO and content marketing campaigns.
Google has been testing the latest updates for several months now, and after announcing late last year that a full release was on the horizon, it has now started the process of releasing them, though it has noted that it will be a slow process.
Arguably, the most anticipated change is the overhauled and redesigned search performance reports, which will now allow marketers to access 16 months of data for key metrics such as impressions, clicks and click through rate, and access filters for web, image and video search.
Google claims the new hub will increase transparency and make it easier for brands to detect trends, which can be used to inform decision making for creative and SEO. The report now also provides year-on-year comparisons and marketers can segment by data, country and device types.
Google has focused on making all of its Search Console tools easier to find and use. This extends to the Index Coverage report, which has also received a major facelift so users can find out exactly why certain pages may not be showing in search and test and submit URLs in just a few clicks.
Mobile content will continue to be a popular trend in 2018, so it is no surprise to see Google improve its AMP status report, which will now serve up errors, warnings, diagnostics and quick fixes for AMP URLs.