Google appears to be testing a new method for tracking metrics in search, thus making it easier for webmasters and publishers to get an overview of important data related to content marketing and SEO.
Google Search Console offers up a treasure trove of metrics for analytics, but many fail to dig deep into the data to inform decision-making. That could be about to change with the arrival of a brief dashboard with several key metrics, including the average position in SERPs and impressions.
New site Search Engine Land notes that the feature does not appear to have been rolled out fully just yet but that users can already access it with branded and site name queries. It also comes up for more general searches when a website is returned in SERPs.
Google is eager for brands to check its content and web pages through the Google Search Console portal. It makes sense for brands to do this anyway as it can deliver important insights that can support creative and content marketing decisions. It also gives webmasters much-needed feedback about how well a site is performing in search results.
Bing Ads also announced in midweek that it was updating its targeting capabilities. Brands will now be able to support transcreation and translation strategies by using multiple languages at a campaign level. Previously, users had to do this within ad groups. The option to tailor ads to up to 12 of the supported languages can help brands to drive more impressions from queries and increase reach and awareness.
