Google remains the organic search king and it’s not even a contest, according to the latest Digital Marketing Report, which shows that the leading search engine produced a considerable 92% of all volume during the third quarter in the US.
While Bing and Yahoo continue to offer a viable alternative in the search space, their organic visits slumped 32% and 14% respectively, year-over-year, while Google logged a 9% increase during the same period. This is the Alphabet-owned company’s best performance for more than three years.
The good news for content creators is that organic search is up 6% across all major search engines, so there has never been a better time to publish SEO-optimised editorials, blogs and infographics to interact and engage with audiences.
Doubling down on content tailored for smartphones is a good strategy, as organic search on these devices grew a significant 18% between June and September compared to the same period in 2017. In contrast, both tablets and desktops saw a drop-off.
Google is even more dominant on mobile devices as it produced a staggering 95% of all organic search visits in the US during the third quarter. Bing and Yahoo are in a distant second and third, accounting for just 5% and 3% of volume overall.
The report found that a hike in paid search click-through rates and a slowdown in click growth during the third quarter had contributed to the increase in organic traffic volume.