• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01263 889269
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

Gen-Z use social media as content consumption tool

February 23, 2018
-
Latest News
-
Posted by News Desk

Young people now view social media as a primary content consumption tool rather than a platform for keeping in touch with friends, according to new research published by GlobalWebIndex.

Almost half of Gen-Z teens say they use social sites to find and consume funny or engaging content, which suggests Facebook’s recent algorithm change to promote more posts from friends and family may be counterintuitive to young people’s wants and needs.

The finding is good news for marketers, who can now see themselves as central to the social journey rather than as a disruption or peripheral influence. A similar number of teens also said they use social to “fill up spare time”, so there is an emerging opportunity to serve up exciting blogs and videos to this audience.

“Above all, social media serves as a content consumption tool for this young generation,” GlobalWebIndex’s report says. “Our data shows an unexpected motivation for Gen Z – they are more likely to be using social media to fill up spare time and find entertainment, rather than to stay in touch with friends.”

While Gen-Z are eager for content, they still place a premium on authentic, editorial forms of content that are relevant and deliver some sort of value, either through education or entertainment. Simply posting an image is not enough. Brands must use media rich infographics, videos and blogs to cut through the noise and connect with teens.

Almost a third also said they use social to research and find products to buy, while 35% like to share photos and videos with other people.

Tags
Engagement
Social
Target audience
← PREVIOUS POST
Facebook improves transparency by overhauling ad metrics
NEXT POST →
Maintain SEO clout even during redesigns
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Latest News
  • Uncategorized
Archives
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.

Google updates Search Console to improve indexed page reporting

December 20, 2019
-
Latest News

Google will now more accurately report Indexed Pages in Search Console following the rollout of an update earlier this week (15th December). On its Twitter page, Google said …

Read More →
Posted by News Desk
1 MIN READ

Google unveils new “More Results” button for mobile users

April 13, 2018
-
Latest News

Google will serve up additional organic content to mobile users after launching a new “more results” button in search, which will reveal relevant web pages and articles beneath …

Read More →
Posted by News Desk
1 MIN READ

More private investment management firms are embracing content

June 19, 2020
-
Latest News

Three quarters of private investment management firms are producing content regularly to support thought leadership, according to new research released this week by BackBay Communications. The ‘Family Offices …

Read More →
Posted by News Desk
2 MIN READ
footerimg

Call Purecontent on +44(0) 1263 519749 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact First Floor, North Lodge Park, Cromer, Norfolk NR27 0AH

sales@purecontent.com

+44 (0)1263 519749

United States

cc-contact Suite 136, 99 Wall Street, New York NY 10005

sales@purecontent.com

+1 6468 591 132

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2021 Purecontent

Gen-Z use social media as content consumption tool | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.